As a business owner, content writer, or marketing strategist, you may be wondering how to succeed and increase visibility in new AI platforms, such as Google’s AI Overview or AI Mode. Luckily, many requirements from Google carry over to these new tools, such as providing strong, high-quality written content that positions your business as an industry expert. Here are some things to consider when writing or updating content to position yourself for success in new AI experiences.
Tips for Optimizing Content for AI Overviews
Answer Questions Clearly & Concise
The primary method by which the AI Overview and most LLMs operate is by providing direct, accurate answers that efficiently address user queries. H-tags that start with “What is…,” “How does…,” or “Why do…” will help AI experiences know what the content is about so that you can show up for those specific questions. Formatting the content with short paragraphs (2-4 sentences) and user-friendly language will also be a huge benefit.
Use Schema Markup
Schema markup is structured data that will help Google and LLMs understand the content type and context. Adding FAQ schema and How-To schema to relevant blog posts and service pages is a great way to quickly improve older content and webpages while also appealing to newer AI-driven experiences. For assistance with adding schema markup to your website content, reach out to our team at Boston Web Marketing.
Build Authority on Industry Topics
AI experiences, such as AI Overview and AI Mode, reward and prioritize content from trusted, well-rounded sources. Here are some tips on building authority on your website:
- Create content around your leading service or topic areas
- Internally link supporting articles to a strong page
- Include team bios, business credentials, and cite trusted external sources
Prioritize Fast, Mobile-Friendly Pages
Just like Google, AI experiences are more likely to push users to websites that load quickly and have a mobile-friendly web design. Slow or glitchy content is less likely to be shown in AI Overviews, AI Mode, and LLMs. Some ways to improve page speed include compressing images and utilizing lazy loading to reduce loading time. For mobile-friendly pages, using a responsive design and testing across all devices and browsers ensures no lapses in design. Collaborate with our website design team at Boston Web Marketing to ensure your website is optimized for mobile devices.
Update Content Regularly
Lastly, another classic requirement from Google is to make sure your website’s content is updated regularly. AI Overviews and additional AI tools favor fresh, updated content over pages that are years old. Adding new examples, data points, or refreshing the content in older blog posts is a great way to keep your website up-to-date and appear in new AI experiences. Ensure that the page titles and meta descriptions are updated to reflect any changes, and verify internal/external links to prevent broken links.
Enhance AI Visibility with Boston Web Marketing
At Boston Web Marketing, we help clients stay ahead of search changes by building content strategies designed for real people and real algorithms. From schema to snippets, we’ll help you get found in today’s evolving AI-powered search. Contact us to get started.