The best SEO strategy uses multiple avenues to enhance your search presence. Schema markup, otherwise known as structured data, is an SEO element that applies code to the backend of your website to help search engines crawl and index your web pages accordingly. Communicating this information to search engines through structured data allows these search engines to present additional data about your website on SERPs. Here, we’ve presented some of the best schema markup codes that can not only elevate your search rankings, but also encourage prospective clients to click through your website, purchase your products, and inquire about your services.
LocalBusiness Schema
Every local business should utilize LocalBusiness schema! Adding this structured data to your site helps search engines like Google display crucial information about your business to search engine users. This information includes:
- Business Name;
- Business Hours;
- Business Address;
- Menu Links;
- Accepted Payment Methods;
- Price Range.
LocalBusiness schema also helped AI tools understand your business offerings and communicate that with those who use these platforms. This schema type can also be useful for accessibility features such as voice assistants and voice search, which depend on clearly communicated data to accurately present vital data to users.
FAQ Schema
An FAQ page is a helpful resource for your web audience to find concise summaries of important information pertaining to your business. Naturally, your FAQ page will consist of common questions your customers tend to have about your products and services. With the FAQ schema, you can let search engines know this information is available on your website. This also gives search engines an opportunity to display these FAQs and answers on SERPs.
Previously, FAQ schema was useful for all businesses and websites. In 2025, Google now focuses on displaying FAQ snippets specifically for government or health-related websites. So, if you run centers like urgent care facilities, FAQ schema can be useful for immediately answering patients’ questions, which can increase your facility’s trustworthiness and reliability.
Product Schema
Product schema offers search engine users more insight into individual products available on your website. For e-commerce businesses, this structured data can prove invaluable. This schema markup code includes:
- Price;
- Ratings & Reviews;
- Target Audience;
- Awards;
- Brand Name;
- Item Category;
- Shipping Information;
- SKU information;
- Item Condition;
- Item Availability.
Showing this information on rich results can immediately boost interest in your products, enhance your organic click-through rate, and ensure your audience is receiving the most up-to-date information about product price and availability.
Boston Web Marketing Can Boost Your Digital Rankings!
At Boston Web Marketing, our team is passionate about all things SEO. Our services include website design, content creation, social media management, paid ads management, and much more! Whether you’re a salon looking to gain more clients or a brand new legal business looking to make a name for yourself, we’ll develop a strong SEO strategy that gets you found quick. Reach out to us today to receive a free website audit!