If you’re a business owner or running the marketing for a small business, you may be wondering whether it’s necessary to create social media accounts for your business. Well, this is not a one-size-fits-all approach; every business is different. Social media is a great way to increase brand visibility and authority; however, there are industries where it is not as vital as other methods of marketing. This article will review the pros and cons of running social media accounts and how to determine whether it’s necessary for your business to create social media accounts. If you’re looking to increase your business’s visibility online, Boston Web Marketing can help. We specialize in increasing your website traffic. To learn how we can help your business, visit our website for a free audit!
Benefits of Using Social Media to Advertise Online
Using social media has many benefits. From an organic standpoint, it can help solidify your brand image and increase brand authority. If you’re a small business, this is particularly important, and social media accounts are free to create. Social media paid advertising is also incredibly customizable, and you can reach a specific demographic by specifying your platform and audience.
How to Identify Which Platforms Are Best for Your Business
If you’re considering starting a social media account, you may be wondering whether you should make an account on every platform or if certain platforms are better than others. It is free, so there is certainly no harm in creating an account and posting on every platform. However, if you’re utilizing paid advertising, you should consider who uses each platform a little more carefully. If you’re an information-based brand, X and LinkedIn are probably important platforms to get started with. However, if you’re an e-commerce company, Instagram and Facebook are likely better options. You can find more information about which platform your business should use here.
Tips for Increasing Conversions from Social Media
Identifying the correct platforms to utilize is important, but so is the content that you’re producing. Over the years, social media algorithms have changed significantly and become more specific. It’s important to create educational content that answers commonly asked questions about your industry. Developing a brand voice by using real people and video content is also something that has recently been successful for many companies. When in doubt, take a look at the industry leaders and see where they are finding success!
Contact Boston Web Marketing for Professional Marketing Services
Determining whether your company needs to utilize social media and which social media tools will be the most effective can be difficult. We recommend using social media to increase brand awareness and support brand legitimacy. However, social media can also be a powerful tool if you utilize it correctly. At Boston Web Marketing, our marketing experts can help guide you through getting started with social media and determine the most effective path to starting up a social media presence. To get started, give us a call at (857) 598-8851.