Crawlability is a term that refers to how easily search engine bots, also known as crawlers or spiders, can discover the pages and content on a website. These bots are used to discover all kinds of content on a website, including images, videos, text, and snippets of HTML code. Your website’s crawlability is important because the crawlers are what search engines use to read and analyze your content in order to determine how your pages should be added to the search index. Essentially, if you want your website to get organic traffic and rank for queries that are relevant to your business, your website needs to be crawlable! In this article, we’ll give you some tips on how you can optimize your website’s crawlability!
Improve Server Response Time
A good response time from your server is critical for optimizing your website’s crawlability. Your server should be good enough to handle all the crawling that search engine bots need to do without impacting its response time. You can check your server’s performance by going to the “Host Status” section under Settings > Crawl Stats in Google Search Console.
Tell Bots What To Crawl
It’s important that your website is clearly signaling to Google and other search engines what pages should be crawled. Make sure that you have submitted an optimized XML sitemap that dynamically updates to Google. Your XML sitemap will act as a tool to guide search engine bots toward your relevant URLs.
Tell Bots What Not To Crawl
In the same vein, another way to optimize your website’s crawlability is to make sure that you’re telling Googlebot and other search engine bots what not to crawl. Rel=canonical links and noindex tags will keep your unwanted pages off search engines indexes, you’re better off disallowing them from being crawled in the first place if they don’t need to be. Instead of using a noindex tag on these pages, you can use a robot.txt disallow. This is useful for pages that do not need to be crawled, such as shopping cart pages, parameter pages, and more.
Contact Boston Web Marketing
If you have any questions about crawlability or are looking to improve your website’s ranking in the search engine results pages, contact Boston Web Marketing! Our team of SEO specialists help businesses in almost every industry achieve higher search results. Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!