What is Hurting My SEO? How Do I Fix It?
Have you noticed your website’s Google ranking going down? Do current and potential clients have difficulty finding your business when searching for it? It could be that a few SEO mistakes are happening throughout your website. Good SEO is essential for your business to be found on your desired keyword searches. Without it, your business could get completely lost in the pages and pages on search engine results.
Follow along as we review the common mistakes that may hurt your SEO results.
Not Taking Advantage of Keyword Research
Keyword research is crucial for all SEO plans. It is essential to know what your current target audience is searching for that is relevant to your business. By conducting thorough keyword research, you use keywords that are being seen in order to increase your website’s reach and organic traffic.
Weak Metadata
Metadata includes titles, h-tags, alt text, and meta descriptions. Metadata is crucial to your website because it provides information to both consumers and search engines about what is on the pages of your website. If you are not optimizing your metadata, search engines may not provide accurate information to consumers or not show your pages in results at all, leading to low click-through rates and conversions. It is important to provide specific, precise information in the metadata of all pages on your website.
Duplicate Content
Using duplicate content from your own site or others can severely hurt your search engine rankings. Search engines value original content. Always make sure that you are writing and uploading content that is unique and provides quality information is important.
Poor Mobile Optimization
Mobile optimization is no longer an option; it is a must. According to Oberlo, 67.81% of the total web visits are currently mobile. If your website is optimized for desktop and laptop viewers only, you will miss out on this percentage of potential clientele. To best optimize mobile usage, be sure your website is mobile-friendly, user-friendly, and loads quickly.
Search engine optimization is a complex process. These are just some mistakes that can be made when trying to optimize your website for the best results. This can be difficult, and if your business is struggling, we recommend contacting our team of SEO experts at Boston Web Marketing. For more information about our SEO services and more, be sure to give us a call today or fill out our online contact form!