An HTML site map is created as a different way for visitors to navigate a website. This, bulleted outline version of a XML sitemap, is located at the bottom of most websites. If guests are unable to find a topic through search, they can read through the site map menus for its location. Once users find the topic, the clickable anchor text will take them to the topic they were looking for. It is easy to get lost on larger sites, but with an organized site map, this is less likely to happen.
HTML site maps also benefit in enhancing your website getting indexed on Google faster. Website pages can be found easier, by search engines crawling your site, when using a HTML site map. If your website pages are not indexed by search engines, they are not going to come up in search results.