If you’ve ever been in a home improvement store during the summertime and been shocked to see Halloween decorations being displayed, you’re not alone. If you run a seasonal business, there is a fine line between marketing too early and marketing too late for seasonal services. This article will review tips for marketing your seasonal products or services to best capture your target audience without losing their interest. If you’re looking for help marketing your business, Boston Web Marketing can help. We offer a variety of marketing services to help grow your website’s impact. To learn more, give us a call at (857) 598-8851.
How Far in Advance Should You Start Marketing a Seasonal Service or Product?
If your company offers a seasonal service or is producing a season-specific product, it is important to time your marketing strategy effectively. In most cases, we recommend beginning seasonal marketing about 1 month in advance of the season starting. There is a high rate of consumer fatigue if you market too early, but you want to generate buzz prior to the season beginning so customers and clients know your business exists.
How Early is Too Early to Market a Seasonal Service?
If you’ve ever been to a store and seen items being marketed for a holiday that is still months away, you probably understand how tiring it can be to look at seasonal advertising. Although you want to start early, if you start too early, customers may forget about you by the time the season peaks, which is counterproductive. As a general rule, 1 month up to 1.5 months is advance is the earliest we recommend marketing for seasonal products or services
Tips for Successfully Marketing a Seasonal Product or Service in the Off-Season
Just because it’s not time yet to market your seasonal service, doesn’t mean you have to sit and twiddle your thumbs. Marketing in the off-season is a great way to grow your following and increase website visibility so that when it is time to market a seasonal service, your advertising will have more of an impact. Creating content about things your target audience are interested in learning more about is a great way to ensure your website continues to show up in search results, both during peak season and the off-season.
Contact Boston Web Marketing for Professional Marketing Services
If you run a business and are looking to increase your impact online, Boston Web Marketing can help. Our team of marketing experts can help you formulate an effective marketing strategy for the peak season and the off season alike. To get started, give our team a call at (857) 598-8851.