Is your business’ website not getting enough traffic? It could be because you’re doing your SEO wrong. Based on a recent Demand Sage study, over 67% of pages on Google didn’t “meet the standards set by Google’s Core Web Vitals.” Here at Boston Web Marketing, we’ve created a guide covering the most common SEO mistakes, from slow loading times to redirect loops. Read more below!
Your Websites’ Titles Are Way Too Long
According to an Ahrefs study, over 63.2% of sites struggle with this issue. Trim down those titles and make sure they’re not cut off by on the SERPS, or on desktop and mobile searches, too.
Your Websites’ Pages Take Too Long to Load
Over 72.3% of sites have pages that are extremely slow to load. You can also plug your website into PageSpeed Insights to get a real-time score of your site’s speed, as well as recommendations on how to improve load times.
Your Website is Missing a Meta Description Tag
72.9% of sites don’t have a meta description. Is it a big concern? It depends on the type of page it is. As reported in the Ahrefs study, “Google almost always writes its own description snippet, even if you provide a meta description.” Nonetheless, it may be worth writing your own descriptions for homepages, product page, or for pages with high impressions. (For help writing these descriptions, read our blog on it here.)
Your Website is Missing Alt Text Accessibility
Without alt text accessibility, your website prevents visually-impaired audiences from engaging with your content. Also reported by Ahrefs: “Most big companies have been sued for ADA compliance issues on their websites, and some get sued multiple times a year.” Avoid a lawsuit by adding in alt text accessibility.
Your Website Has an Endless Chain of Redirects
Over 95.2% of sites have a “redirect loop,” which is “when a page gets redirected infinitely, or when there is a long chain of redirects.” To fix this, you can reconfigure your redirects or try disabling your redirect WordPress plug-ins, which can sometimes cause redirect issues if they’ve been set up improperly .
Need Help Fixing Your Website’s SEO Issues? Contact Boston Web Marketing!
At Boston Web Marketing, we help clients get found easier online. As New England’s #1 Search Engine Optimization, Search Engine Marketing, Website Design, and Social Media Management agency, our team is prepared to help you with all of your digital marketing needs. Ready to get started? Contact us today to receive a free website consultation by calling 857-349-5062 or reaching out to us on our website. We can’t wait to hear from you!