If you’re looking for ways to improve your website’s results on search engine results pages (SERPs), you might want to consider starting a company blog. Blogs can be helpful for almost any kind of business in any industry, and they work by creating content that your customers are already searching for and showing interest in. Keep reading to learn more about the benefits of blogs, and tips for starting your own. If you’re in need of professional marketing services because you’re looking for your business to get more online traffic, Boston Web Marketing can help. Our team of marketing professionals can help your business meet its goals. To learn more, visit our website for a free audit.
What Are Blogs Used For?
If you’re looking to start a blog for your company, it is important to understand the purpose of blogs and how they bring traffic to your website. Blogs are strategically designed pieces of written content that is meant to be informative to the reader. Blogs are not highlighting your services or products, but instead, is a balance between a topic that your target audience is interested in and a sales pitch of why your business could benefit the reader.
By keeping the topic of your blog posts broadly about your industry, you will cast a broader net and reach users who may have never heard of your business, but are shopping for something your company may be able to help with. Blogs may seem like a light-hearted piece of informational content, but they are also highly strategic and utilize market research to maximize performance.
Understanding the Link Between SERPs and Blog Posts
Blogs can be used to increase your websites SERP ranking. Blogs generally perform better than website pages because they are written in a more casual writing style. Blogs also are meant to offer value to the reader, and often answer common questions related to the industry to catch the attention of readers and search results pages. If you have a blog that is popping up as one of the top results for a question related to a service that you provide, then you are potentially capitalizing on providing quality information to your potential customers.
How to Track The Impact of a Blog Page
If you’re considering starting a blog for your business, it is important to be able to track the performance of your blog posts so that you can perfect your strategy and find out which topics perform the best. There are many different platforms that you can use to monitor your blog posts. The most important and telling metrics to track are impressions and conversions. Impressions will show you how many people saw the blog in their search results page, while conversions will tell you how many customers and conversions that blog brought to your business. Google Analytics and Google Search Console are popular tracking tools that provide data about page performance.
Contact Boston Web Marketing to Grow Your Business’ Online Presence
Getting your website to rank well on search engine results pages is critical to securing online traffic and conversions. Blogs are a very effective way to increase the traffic to your website, but a well-crafted blog can be difficult to master. At Boston Web Marketing, we’re experts at writing compelling website content. Contact us to learn more!