What Is A Social Listening Tool & What Are They Used For?
Social listening tools are programs that monitor social media platforms and report on when a brand, keyword, or topic is mentioned by users. Social listening tools can be used to let you know when organic conversations are happening on social media regarding your brand, industry, or competitors, making you aware of the topics that are being discussed and allowing your company to react appropriately as quickly as possible. Social listening tools give you information in real-time about public opinion and market trends, making them a beneficial tool for businesses and brands of all kinds. Learn more about the benefits of social listening tools by reading below, or contact our team at Boston Web Marketing today to find out how we can improve your business’s social media strategy and online presence!
Benefits Of Using Social Listening Tools
Track Trending Topics:
One of the primary benefits of using a social listening tool is that it will allow you and your brand to be aware of topics relevant to your industry that are trending in real time, allowing you to quickly capitalize on them before your competitors.
Monitor Brand Mentions:
Utilizing a social listening tool will also allow you to monitor when users on social media are talking about your brand, even if your page is not being tagged directly. This will allow you to gauge customer opinions, answer questions, respond to reviews, etc.
Competitor Analysis:
Another benefit of using a social listening tool is that it will allow you to keep a close eye on your competitors’ social media presence, their mentions, and trending topics regarding their brand, allowing you to identify opportunities to differentiate yourself.
Public Relations & Crisis Management:
Social listening tools will quickly make you aware of complaints, negative sentiments, problems, and will help your company stay on top of anything that may require public relations or reputation management.
Measure Social Media Performance:
One more benefit of utilizing a social listening tool, that we’ll mention in this article, is that it will allow you to measure the success and impact of your marketing campaigns through social channels by tracking mentions, engagement, and other key metrics.
Contact Boston Web Marketing!
If you have any questions about social listening tools or any other social media strategies that can be beneficial to your company, please contact our team at Boston Web Marketing today! Our SEO and social media specialists help businesses in almost every industry achieve higher search results and improve their social media presence! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!
