Email marketing is a great way for businesses to keep in touch with their customers and promote their products or services. Building a mailing list is one of the first steps in creating a successful email campaign. Depending on your business type and the information you have collected, you may already have a list of emails to use. On the other hand, if you do not have a pre-existing list, you may wonder how to find emails to send newsletters to. Contact form submissions, previous customer communications, and purchased email lists are all sources for potential emails, but you must follow proper marketing regulations when using them. In this blog, we will discuss how to collect emails for your mailing list and how Boston Web Marketing can help with our digital marketing and email campaign services.
What Are the Benefits of Email Marketing & Newsletters?
As mentioned above, email marketing is a great way to stay connected with your customers and promote your products or services. Since you are directly messaging those who have potentially already shown interest in your business, it is a more targeted form of marketing. Additionally, compared to other forms of advertising, email campaigns can be relatively inexpensive and have a high return on investment. Other top benefits of using email marketing are:
- Increase brand recognition with timely and consistent communication
- Drive traffic to your website or landing pages with links in the emails
- Personalize and segment messages based on specific demographics or interests
- Measure success through open rates, click-through rates, and conversions
Can I Use Emails Received Through Contact Forms & Purchase Orders to Create a Mailing List?
If you have a contact form or e-commerce store on your website, they usually require users to provide an email address. While these emails can be used for your mailing list, it is important to gain consent from the individuals before adding them to your subscriber list. This can be done through a checkbox on the form or by sending a confirmation email asking if they would like to receive newsletters or promotional emails.
How Can I Find New Emails for a Mailing List If I Do Not Already Have Any?
If your website does not already collect emails, there are a few ways to gather potential subscribers. Some of the best options to consider are:
- Attending networking events or trade shows and collecting business cards with permission to add the individual’s email to your list
- Create a QR code to add to business cards or flyers, allowing people to easily subscribe by scanning it with their phone
- Add a pop-up on your website that offers a discount or incentive in exchange for signing up with their email
How Can I Use Social Media to Grow My Email List?
Social media platforms, such as Facebook and Instagram, can also be used to collect emails for your mailing list. You can create posts or ads that promote your email newsletter and include a call-to-action button for users to sign up. You can also offer special promotions or discounts for those who sign up through social media. If you have a LinkTr.ee account or use other landing page tools, you can create a dedicated landing page for email sign-ups and promote it through your social media profiles.
Should I Buy Email Lists for My Mailing List?
Similar to buying followers on social media, buying email lists is not recommended and is also potentially illegal. These lists often have outdated or incorrect information, and sending emails to individuals who did not directly subscribe to your list can result in high spam complaints and hurt your reputation. If the platform you are using flags that your lists are full of purchased emails, it can lead to account suspension or termination. It is best to grow your email list organically and engage with genuine subscribers interested in your brand and content.
Get Professional Help with Growing Your Email Lists & Creating Monthly Newsletters with Boston Web Marketing
At Boston Web Marketing, our team of experts can help you use email marketing effectively to grow your customer base and drive conversions. From collecting emails to building a list and finding new users to add to creating monthly newsletters and tracking their results, we have the tools and knowledge to help you succeed. We are proficient in various email marketing platforms, such as Constant Contact, MailChimp, Klaviyo, and more. To learn more about our services and get a free quote, contact us online or call us at 857.526.0096!