How are you supposed to know when your business needs a rebrand? Too often the signs of a business rebrand often go completely unnoticed as they get lost in the shuffle of everyday tasks and busyness. In order to help you uncover when it is time to reshape your business and revitalize your brand, the industry experts at Boston Web Marketing have compiled our top tips to help you notice telltale signs your business needs a refresh. Remember, rebranding can bring a new lease of life to your business, including a new logo, visual identity and marketing strategy.
Signs You Need A Business Logo, Slogan & Marketing Refresh
Your Business Has Undergone A Merger
If your business is undergoing a merger or acquisition, that is a telltale sign that your brand needs a refresh in terms of logo, slogan, and marketing efforts. Whether it is a small-level rebrand or a complete do-over, it is crucial to understand how both companies complement each other and are different. Doing so will help you jointly optimize the new era of your business.
You Need To Separate Yourself From Competition
If your customers cannot tell your business from another like-minded or like-industry business, developing a brand and messaging that sets you apart is time. Your brand should differentiate you from the rest of the pack. In order to experience growth and success, you will want to define and market your differences to give you a leg up over competitors. This includes developing verbiage, marketing efforts, logos, etc., that will resonate with your audience and help communicate your services.
Your Current Brand Image Is Negative
It is time to refresh if your brand or business is associated with negative connotations, a scandal, or your target audience negatively associated with you. Whether the negativity is in your control or out, you should consider a rebrand. Consider your rebrand a chance to align your business with your values and assist in correcting the problem that caused the negativity.
Looking For To Complete A Company Rebrand? Contact BWM Today!
Let’s build your new and improved brand together! At Boston Web Marketing, we have a complete team of social media and digital marketing specialists that will increase your brand awareness and drive more qualified visitors to your website. Contact us today at 857-526-0096 to learn how we can create and maintain a digital marketing and social media strategy that makes sense for your business and its goals today. You’re not alone in this journey, we’re here to support you every step of the way.