If you have an e-commerce website that is not getting as many sales as you would like, the problem may not be with the products you are offering, but rather the exposure that those products are getting. If you want to get more sales, the first thing you should focus on is getting more traffic to your website. You can help increase the amount of traffic on your website using several methods, including paid ads, SEO, schema markup, improvement of product pages, and much more! In this article, we’ll break down these strategies so you can learn the information necessary to increase traffic & online sales on your e-commerce website!
Paid Ads
One of the quickest & easiest ways to increase traffic on your online store is to create paid ad campaigns on Google or social media platforms. Running ad campaigns on Google allows you to reach customers that are searching for the specific product or product category you are selling. In contrast, ads on Facebook or other social media platforms allow you to target custom audiences based on their interests. Google & social media ads are an excellent solution for increasing the amount of traffic to your online store with a quick return on investment!
SEO & On-Page Experience
One of the best long-term solutions for increasing traffic & sales on your online store is to invest in search engine optimization and improve your users’ on-page experience. Search engine optimization is the process of increasing your website’s organic visibility for searches on Google (or other search engines) that are relevant to your business’s products or services. SEO encompasses a wide range of strategies that can be used to improve your organic search rankings, including content creation, link building, keyword research, user experience, and much, much more. On-page experience, which includes mobile optimization, page speed, core web vitals, user experience, and more, is one of the most important ranking factors for Google and other search engines. If you want to increase traffic and online sales on your website in the long term, you should absolutely invest in or implement a wide range of SEO strategies on your e-commerce site!
Schema Markup
Schema markup is a structured data vocabulary that allows your website & products to appear in rich results sections of search engine results pages. Websites & product pages that include schema markup typically rank higher on search engine results pages than those without it. This means that by putting product schema on each of the products in your e-commerce store, you can increase traffic and drive more sales on your website!
Improve Product Pages
One more way to increase traffic & drive sales on your online store (that we’ll go over in this article) is to focus on improving your product pages. You can do this by optimizing your product descriptions, adding effective call-to-actions, implementing customer support chat features, and much more. Be sure that when you are building or editing your product pages, you are using high-quality photos of the products, writing clear, concise product descriptions, and adding review widgets so consumers can see that the product is what you say it is!
Contact Boston Web Marketing!
If you have any additional questions about increasing traffic to your online store, contact Boston Web Marketing! Our SEO specialists help businesses and websites of all kinds achieve higher search results. Give us a call at (857) 526-0096, or fill out the contact form on our website!