Evergreen content is one of the most important aspects of your website: it is constantly in-date with your business’ current practices and trends, and written in a broad and general way so it always ranks for the broadest keywords. The topic doesn’t have a shelf-life, so your blog or service page can consistently rank on or near the top of search engine results where potential customers can immediately see it and click to your site.
What is the difference between evergreen topics and evergreen content?
Evergreen topics and evergreen content have subtle differences that can be crucial for your search engine optimization efforts. Evergreen topics are topics that never go out of style, that people will always be interested in and searching for. Some examples include “how to ride a bike,” “what food is healthy,” and “how to get stains out of walls.” Evergreen content is taking the ideas you come up with when brainstorming topics and putting them into action with keyword-rich pages and blogs on your website. These can contain how-tos, lists with recommended actions and lists of suggestions. Both are important to your SEO strategy and should be considered when developing a content calendar.
Why evergreen content is important for your website
Unlike content focusing on the latest news or trends, evergreen content will always receive a steady influx of traffic, rather than just one huge spike before the piece is largely ignored. Evergreen content is always or at least seasonally relevant, so you won’t have to worry about spending time and valuable resources getting content together year after year, season after season.
How to write evergreen content
There are a few simple steps you can take when planning for and writing evergreen content:
- Perform keyword research to see what topics your customers use to find your website currently and historically. These topics will have a high search volume and ideally a high conversion rate.
- Create content unlike what your competitors are putting out with information your customers won’t be able to find anywhere else. Use the keywords you found during your initial research as well as keywords more specific to your business.
- Avoid using dates and phrases including “recently” and “in the news.”
Content Strategy & Create for Your Business
If you are interested in having evergreen content researched and created for your website, contact Boston Web Marketing to learn more about our search engine optimization services! Boston Web Marketing can be reached by filling out our convenient online form.