If you’re focused on increasing your website’s ranking on search engines like Google, it is vital that your website is properly optimized. One aspect of this includes making regular strategic updates to existing pages. If you’re feeling lost when thinking about how to improve your website’s SERP rankings, Boston Web Marketing can help. Simply give us a call at (857) 598-8851 to learn more about how we can help your website get found quick!
How to Make SEO Updates to Your Website
Whether you designed your website yourself or have recently taken over marketing for your company, it is always a good idea to regularly comb through your website for areas to improve. This includes taking a look at your keyword usage, H-tag quality, and call-to-actions. Although updates may not always be urgently necessary, making small changes to target the queries that your audience is searching for and pushing relevant CTAs is always something that will help your website perform better.
It is important to note that completely re-doing a page on your website is not always beneficial. In some cases, making small changes can be even more impactful. Understanding this balance takes a trained eye, however, you can read more about proper SEO optimization techniques here.
How Often Do You Need to Update Your Website?
If you’re feeling overwhelmed will the task of making updates to your website and constantly rewriting your pages, don’t worry. You don’t need to redo your website every month. Instead, it is important to observe what is performing well and what isn’t so that you can adjust accordingly. If one page is performing well, there is no need to make drastic changes. Instead, it could be beneficial to add additional call-to-actions or supplemental keywords to target a broader audience.
If a page isn’t performing well, changing up the keywords and building out the content to be at least 400 words is a great place to start. Comparing a page that is performing well on your website is also a great way to find out what strategic updates may be necessary to improve performance across your website. Always be sure to reindex your pages after you make updates – Google Search Console is a free tool that will help you do this!
Contact Boston Web Marketing for a Professional Website Consultation
If your website is not performing as well as you would like, it may be time to reconsider your current SEO approach. At Boston Web Marketing, we specialize in transforming websites to ensure that they are both functional and easy to read for the user. We use data to determine the best plan of action for your business goals and will work with you to come up with a plan that is sustainable and will help you increase organic performance. Give us a call today to get started at (857) 598-8851!