In 2023, it is absolutely impossible to avoid social media. In any marketing plan for your business, creating profiles and posting on social media platforms must be involved. While you can post casually and organically for your current audience and prospective customers, many companies are running paid social media advertising to get a leg up with their social media marketing.
Paid social media advertising is typically PPC and allows you to target a very specific audience on the platforms that make the most sense for your business. More and more businesses are beginning to run targeted social media ads for many reasons and benefits. According to Statista, there are almost 5 billion total social media users worldwide, and ad spending will reach up to $207 billion this year.
If you are considering adding paid social media advertising to your marketing plan, follow along as our experts review the benefits of investing in social media advertising.
Increased Brand Awareness
By running paid social media ads, you immediately increase your brand awareness. Regardless of the clicks and conversions that will come into play, your brand is getting seen by your target audience, who may have never come across your company without these sponsored ads.
Exposure is important and very beneficial for your business and can result in clicks and conversions!
Increased Conversions
According to Forbes, 76% of social media users have purchased something they saw on social media. There is a huge opportunity for businesses to be found, seen, and purchased through a paid social media advertisement. Be sure you are creating exciting and engaging content for your specific audience to want to engage with.
Low-Cost Advertising
For truly beneficial advertising at a low cost, paid social media ads are absolutely the way to go. Most social media advertising platforms operate on a pay-per-click (PPC) or pay-per-view (PPV); you only pay when someone clicks on your ad or views your video. Social media ads will keep your advertising costs low, and you will only pay when someone takes action.
In-Depth Analytics
Social media platforms provide you with a wide amount of analytics after you run your paid ads. You are able to see how well the ads you are running are doing as soon as you run them. You are provided with the demographics of the consumers you reached and further information about how they interacted with your ad.
Though paid social media ads are an incredible idea, social media marketing plans require intricate thought and planning. If you are thinking that paid social media on any platform can benefit your business, contact the social media experts at Boston Web Marketing today. We have a team of social media and paid ad experts ready to assist your business. Give us a call or fill out our online contact form to get started!