How To Lower Your Website’s Bounce Rate
Bounce rate is a metric that measures the percentage of users that enter a website and immediately leave it, without visiting another page or performing some sort of action like clicking a link, filling out a contact form, or adding an item to their shopping cart. Ideally, you want your website to have as low of a bounce rate as possible, because this means that users are converting or are visiting multiple pages (and are therefore more likely to convert). With that being said, an ideal bounce rate is around 40% or lower, as it is unrealistic to expect everyone who visits your website to convert or browse additional pages. If your site’s bounce rate is around 50% or higher, it may be a good idea to tweak some things in an attempt to lower this percentage. Below, we’ll talk about a few different things you can do to lower your website’s bounce rate! If you have any additional questions about bounce rate or would like assistance driving additional traffic to your website and gaining more leads or purchases, please contact our SEO experts at Boston Web Marketing today!
Improve Your Website’s PageSpeed
One way to lower your website’s bounce rate is to improve the speed at which your website loads. When a page loads slower, it is more likely that a user will immediately leave the website in search of a faster alternative. In addition to affecting bounce rates, site speed is a ranking factor in Google’s algorithms and can affect where your website ranks in the search results. To learn more about pagespeed and how to improve it, please click here to visit our blog on the subject!
Create Engaging Content
Another way to lower your website’s bounce rate is to keep users engaged with your content. If your content includes helpful information and links to other pages on your website, users will be more likely to visit other pages or convert by filling out forms, calling your phone number, etc. Conversely, if your content is informational and concise, users may find exactly what they’re looking for and leave the site anyway. One way to combat this is to create effective calls to action, which we’ll cover below!
Create Effective CTAs
One more way to lower your website’s bounce rate percentage is to create effective calls to action that will lead to conversions. There are many different types of calls to action, including click-to-call and click-to-email buttons, contact forms, “Read More” or “Learn More” buttons, social sharing buttons, related content, and more. Create different types of calls to action on your pages and test them to see which do the best job of lowering your bounce rate!
Contact Boston Web Marketing!
If you have any questions about bounce rate, other metrics, or need assistance improving your website’s organic search rankings, please contact our team at Boston Web Marketing today! Our SEO specialists help businesses in almost every industry achieve higher search results! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!
