When you post a link, image, video, or content to any social media platform it’s important that you reach the highest engagement and connections. There is, unfortunately, no specific right time to post on Facebook or any other social media platform, it all depends on what social media you are using or what business you are in. For recent reports, it shows that most people log into Facebook both at home and at work through desktops and mobile devices. As a business owner, you want to make sure you post your content when a majority of your audience is active on Facebook. In two different reports, they state that the optimal times to post on Facebook are on Thursday and Friday from 1 p.m. to 3 p.m. Also on Thursday and Fridays, it is reported that the engagement rates are higher at 18%. Also, the time that you should avoid posting on Facebook is on weekends before 8:00 a.m. and after 8:00 p.m.
However, these times could change or not be the best for you depending on your business. If you have a Facebook business page then you can help your Facebook marketing with a helpful tool on the social media platform called Insights. With this tool, you will be able to see when your fans are online, figure out what type of post works best for your page, as well as discovering your audience demographics.