Today, social media is heavily used by consumers, influencers, and businesses all over the world. When thinking about getting the most reach and optimizing your posts for your followers, posting at the right time is something to consider. There is never a one-size-fits-all approach to having the most success on social media, but there are a few factors to consider with your posting time. Learn more below about the timing of your posts on social media and if it is better to post in the morning or afternoon.
Understanding Your Audience’s Behavior
Before you can determine whether morning or afternoon posts are better for your social media account, it’s important to understand your audience and how they interact. For professional platforms like LinkedIn, users may be more active during the week and around work hours. For other platforms like Facebook and Instagram, they are more likely to be used daily and more heavily used on the weekends. The working crew and older professionals may be more active on their platforms during the morning and early-bird hours, while younger audiences may be more active after school/work and into the evening hours. Understanding your audience better can help you find the right time to post.
Tips For Posting On Social Media In The Morning
If you plan to post on social media in the morning, below are some tips for scheduling your posts.
Commuter/Early-Bird Engagement
Regular posts in the morning can attract users who are commuting for work or up at the early-bird hours for their routines. These are usually working professionals or older generations who are up in the morning and doing a quick scroll through before their regular routine. Posting relevant content for them in the morning that is attractive and relatable at that hour will help you boost engagement on social media.
Easy and Fresh Content
Consider what you want to see on social media when thinking about the mornings. Nothing harsh, dark, or too busy for the morning eyes. Mornings are associated with light, easy, and fresh visuals, so consider targeting that as you prepare for your morning social media posts. Often fewer posts go out during the morning, so being strategic about how you plan them and what graphics you choose can go a long way. There is often less competition in the morning, so your post has a higher chance of getting seen by your target audience.
Tips For Posting On Social Media In The Afternoon/Evening
When it comes to posting on social media in the afternoon and evening, there are a few tips to consider that take a different approach than posting in the early mornings.
Increased User Activity
Most social media is heavily active during the afternoon and evening hours. As more kids are out of school, workers are ending their shifts, and families have a relaxing after-dinner time to chill and do whatever they want. More heavily used platforms would be Instagram and TikTok due to the younger crowds having a larger interest in scrolling during the afternoon and evening. Being sure to keep up with the competition of the heavily used times will allow your business to be seen and highly interacted with. If you are unsure where to begin, consider monitoring your competition, when and how they post, and determine if it works well for them. It will help you get a good start on your own business and social media ideas.
Relaxing/Entertaining Content
Specifically, during the evening, users go on social media for relaxation or entertainment purposes. After a day of work, picking up kids from school and activities, and other busy lifestyles, social media can be used to de-stress, relax, laugh, and find entertainment. Consider keeping your business up with the latest trends on Instagram and TikTok to increase engagement with your users. Funny content can help ease users after a hectic day and become more interested and aware of your services. Getting your brand in their mind in the evening will also have them remember you in the morning.
Get Help With Social Media Optimization With Boston Web Marketing
Looking for help optimizing your social media platforms? Boston Web Marketing can help. We help businesses within various industries expand awareness and engagement on social media. We can help you post at the optimized time, create attractive graphics and captions, and turn users into new customers. Learn more about our social media services by contacting us today!