You may have heard of the increasingly popular artificial intelligence program, ChatGBT. The chatbot has several interesting uses- from writing out recipes in a matter of seconds to telling short stories about a topic of your choosing. In the world of Search Engine Optimization (SEO), generating content is an ever-important aspect of increasing your site’s overall ranking across search engines, like Google. With that being said, there’s a lot of chatter about the effect AI programs like ChatBGT may have on SEO. This blog will explore some of the cons of using AI-generated content in your online marketing strategy, and ultimately strive to show the dangers of this practice.
Is AI-Generated Content SEO Friendly?
When writing content for your industry, keyword research plays a big part in acquiring top positions on search engines. Artificial intelligence writing assistants are not typically SEO-friendly, as they may lack adding multiple rich keywords. The words and phrases used throughout your content greatly impact how well it will appear on search. Not only will it lack rich keywords, but you’re risking content with poor word choice, a robotic tone, and potentially inaccurate information. All things considered, AI-generated content is not SEO-friendly.
Can You Get Penalized by Google?
The content produced by AI programs is easily detected by Google, and can inevitably result in penalties that can damage your site’s reputation beyond repair. When Google’s algorithms suspect the content on your website was produced artificially, your site can quickly drop in the rankings on national search. With Google’s recent Helpful Content Update, it’s evident how important it is that your SEO strategy must include people-first content. This means content that is written to support online users’ queries, and not written solely for an increase in traffic. Anything generated by an AI writing program would be considered automated, and therefore not people-first.
It’s important to note that there is a type of “watermark” present on the content written by these various chatbots. This is called a cryptographic watermark, and its digitally embedded into the text itself. When the algorithm detects this watermark, there is further possibility for your site to receive a severe penalty. Penalties can severely damage your site and result in a drop of traffic of 20% or higher.
Is There Any Value in Using AI-Generated Content for SEO?
There are few cases where programs like ChatGBT can be beneficial in your SEO strategy. This is limited to practices like researching topics for your blog when you’re dealing with writer’s block. There’s nothing wrong with asking a bot to generate a list of content ideas related to your industry and getting some inspiration. However, it’s crucial that the content produced by these writing assistants is never used directly on your site. If you wish to experiment with using AI writing assistants, stick to data analysis. From finding trending topics to uncovering gaps in available content, there is some value. While you may benefit from an artificially-produced idea, the actual words written should be yours.
Contact Boston Web Marketing For a Quality SEO Strategy
If you wish to naturally boost your website’s search ranking, contact Boston Web Marketing. Our team provides digital marketing services to all industries who wish to improve their online presence. We can help you create quality, helpful content in order to get found quickly online. Leave artificial intelligence behind in your SEO strategy, and trust the team of experienced SEO strategists at Boston Web Marketing to produce your content. Call us today at 857-526-0096 for more information!