One of the most frequently asked questions we receive is, “How do we know if our SEO is working?” That’s a tricky question to answer, especially since SEO can take months to a year to really take effect. SEO isn’t just about getting to the top of search engine results. It’s about staying there, converting traffic, and continuously improving performance.
We’ve compiled a list of key SEO metrics to track, helping you understand how well your strategy is working and identify areas for improvement.
Top Metrics to Track for SEO Success
Total Clicks from Google
At the end of the day, all we really care about with SEO is getting more traffic from Google. The best way to measure how much traffic you’re getting is through “Total Clicks” in Google Search Console. This will show you how many people clicked on your site in Google’s organic search results. Within this section, you can also view total impressions and the average click-through rate.
Organic Traffic
Organic traffic is the lifeblood of SEO. It represents the number of visitors who find your website through Google’s organic search results. You can use tools like Google Analytics 4 or Google Search Console to monitor organic traffic trends on a page-by-page basis. Look for steady traffic trends, high-performing pages, and keywords that are driving the most visits.
Keyword Ranking
Another key metric to monitor to ensure your SEO efforts are successful is your keyword ranking. Ranking higher for relevant keywords means more visibility, clicks, and potential conversions. Come up with a list of strong keywords using tools like SEMrush, Ahrefs, or Google Search Console, and monitor your position for those keywords monthly.
Click-Through Rate (CTR)
The CTR measures how often people click a link compared to the number of times it was shown. A higher CTR indicates that your page title and meta descriptions are compelling and relevant to those keyword searches. You can view this data in Google Search Console‘s performance report. If you have high impressions but a low CTR, that could be a sign you need to improve your metadata.
Need Help Measuring Your SEO Success?
Need help getting started with SEO, or unsure which metrics matter the most for your business? Our team of SEO specialists at Boston Web Marketing is here to help. We work with businesses of all sizes and industries to develop strategies that deliver tangible results. From increasing organic traffic to improving keyword rankings, we can do it all.
Whether you’re building your SEO foundation from scratch or looking to improve upon it, we’ll guide you every step of the way. Contact us today to take the first step towards SEO success.