Thinking of starting email marketing for your business? While it doesn’t directly influence search engine ranking, email marketing can drive traffic, boost engagement, and increase content visibility on your website. Learn more about how email marketing can improve your SEO strategy.
Drives Consistent Website Traffic
Search engines reward websites that receive consistent and quality traffic to their site. One way to get this is email marketing! Email marketing can help you maintain a steady flow of traffic by encouraging people to visit your website regularly. Whether it’s through a new blog post, a promotional offer, or product updates. Segmenting your email list into new visitors, current customers, and potential customers allows you to send a tailored email and get better results for your goals. Every click onto your website can improve your performance and improve your SEO.
Improves Content Visibility and Engagement
Have blogs that don’t receive much visibility, but want people to read? Email marketing is a great way to get more traffic to your content. Sending targeted emails to your audience can help increase engagement on your blogs and also give you the opportunity to encourage viewers to share your content. When the engagement is higher, that can boost your website’s SEO.
Reduces Bounce Rate
Visitors coming to your website from email marketing are usually already familiar with your business. This means they are more likely to engage with your website, and use your call to actions and check out new blogs or your products/service updates. This often results in lower bounce rates and visitors spending more time on your site. This signals to search engines that your site is trusted and, in turn, improves your SEO strategy.
Promotes Link Building Naturally
A vital part of SEO is link building. If you are creating high-quality content like blogs, case studies, and project portfolios, email marketing is a great way to promote this content to fellow professionals, partners, or influencers. People may find your content valuable enough to link to it from their websites. If other people are linking to your website, this is great for your SEO strategy.
Boosts Brand Awareness and Search Demand
Writing quality content is rewarded by search engines when someone is searching for your services. Consistent, high-quality email marketing keeps your brand top-of-mind over other businesses. This can lead to more people googling your business name, which is great for SEO. This signals trust to search engines and is great for SEO strategy.
Contact Boston Web Marketing
If you’re interested in starting email marketing for your business, you’ve come to the right place. Our team at Boston Web Marketing stays ahead of digital marketing trends to bring you the most up-to-date strategies and insights. Contact us by calling 857.349.5062 or by filling out our contact form on our website.