As a business owner, you probably understand the importance of appearing in search results for certain relevant searches and keywords. However, it isn’t always easy to be a top result on search engine results pages. Every keyword has a level of competition from other businesses in the area as well as around the country. Very broad search terms may be extremely difficult to rank for. This article will review reasons why your website is not ranking well for specific search terms so that you can reevaluate your marketing strategy.
If you’re looking to improve your website’s performance, Boston Web Marketing can help. We offer a variety of marketing services to help grow your business and meet your marketing goals. To get started, visit our website for a free website audit!
Why Your Website Isn’t Ranking For Specific Keywords
It Takes Time
The biggest thing to consider when strategizing search engine results page (SERP) performance is that search engine optimization (SEO) is not an overnight process. It takes time to create meaningful content to boost your website’s authority online. In order to rank for a specific term, you need to tailor your website to that keyword and make page updates, metadata updates, and create new content that is valuable to your audience using that search term. Other considerations include overall website quality and authority, both of which can hinder (or help) your ability to rank for certain target keywords.
High Competition
If you’re looking for specific keyword rankings to improve, you should evaluate the competition level of that keyword using a program like Semrush and reevaluate your estimated timeline for completion. It can take many months of quality content generation to start to see any kind of improvement for a keyword with a high level of competition. It is important to set your expectations realistically when considering which keywords you should be targeting.
Low Quality Content
If you’re dialed in on ranking for a specific keyword and wondering why your efforts are not working, even after a few months, you may need to evaluate your SEO strategy. While it’s important
Contact Boston Web Marketing for Professional Website Marketing Services
If you’re looking to improve your rankings on search engines for specific terms, it can be a long and difficult process. At Boston Web Marketing, we’re here to support your business goals. Our marketing professionals are experts at creating relevant content to grow your visibility on search engine results pages. To get started, give us a call at (857) 598-8851.