How You Can Keep Your Website's Traffic Steady Through Spam Updates
Google has been able to maintain its trust and authority both with its users and the search engine world through careful and meticulous work. Whenever they notice a flaw within their strategy, they work quickly to amend it. With hundreds of algorithms each playing a vital role in its assembly of data for search engine results pages, one of the most critical roles that they accomplish is separating spam results from organic ones. Google routinely rolls out updates to help its algorithms better fight spam, with the latest update coming just a few days ago. Those looking to bolster their SEO and maintain their positional ranks need to be mindful when these updates are released. One thing that is customary with all of these updates is this: many websites, regardless of how well constructed their SEO strategies are, could see a loss of traffic and conversions in the short term. We will show you how you can minimize the damage so your traffic is not affected!
What Do Google's Spam Updates Target?
In order to figure out how you can avoid substantial losses in traffic and conversions after spam updates, you’ll need to figure out what Google’s spam updates typically target! Of course, different spam updates will tackle different parts of these traits, but you can boil down most spam updates to a few basic traits that Google is looking to improve. We’ve highlighted them below:
- Low-Quality Content: Anything that falls outside of the EAT principle can be considered low-quality content. This includes thin content, content that isn’t informative, or content that doesn’t have any value.
- Enhancing Ability To Fight Spammy Practices: Just like SEO, spam related practices are constantly evolving. Google’s algorithms are updated periodically to account for new tactics, making them easier to identify and remove from search result pages.
- Improve The User Experience: Google shares a goal with the most seasoned SEO professionals: they want to improve the user experience for their clients! By eliminating spam and promoting more helpful content, Google’s users have a much easier and more enjoyable time using their platform.
What You Can Do To Avoid Traffic Loss
While a loss of traffic and conversions is normal when Google spam updates are released, you always want to minimize the blowback for your business. Fortunately, there are checks and balances that you can enact to help avoid significant losses. We’ve highlighted some noteworthy practices below:
- Check Google Search Console For Errors: While you should be doing this regularly regardless of algorithm changes, finding and correcting errors within GA4 can help you stay ahead of any changes that could have a negative impact.
- Watch Your Competitors: If your competitors are utilizing SEO, there’s a good chance that they’re monitoring these changes as well! Utilize competitor analysis to enact changes that help your website blend with the changing landscape.
- Stay Aligned With Spam Policies: Make sure you read Google’s official documentation on spam practices and keep your content aligned with these policies to ensure that your website isn’t affected by spam updates.
Keep Your Website & Content in Strong Standing With Boston Web Marketing
Boston Web Marketing knows that a good SEO strategy means that you can leave no stone unturned in improving your website’s quality. We’ll ensure that every possible aspect of your website is at its strongest and most optimized to take your business to the top of search engine rankings. If you’re looking to get more high-quality leads online, click here to contact our team directly and be put in the best possible position!