Writing blogs can be a very effective way to improve your organic performance on search engine results pages (SERPs). However, it can be overwhelming knowing where to start and what to write about. Blogs need to be relatable to your business, but there is much more to determine a good blog strategy. If you’re considering starting a blog, keep reading. This article will review how to come up with blog topics for your business to improve organic search rankings!
If you’re looking for professional support to find ways to boost your website’s performance, Boston Web Marketing is here to help. To learn more about the services we offer, call us at (857) 598-8851.
How to Choose Blog Topics
Starting a blog can feel overwhelming. However, there are only a few rules you have to keep in mind when thinking of things to write about for your website’s blog page. Firstly, blogs should not be written specifically about your business. Although you should highlight your company’s relevance to the blog topic at some point in the article, the content of the blog should focus on well-researched related searches to expand what searches your website is ranking for and draw customers searching about topics related to your company to your website. Well-performing blogs offer value to the readers and draw them into your website to learn more.
How to Conduct Keyword Research
In order to determine what blog topics you should focus on, you need to take a look at industry trends. What are your customers already searching for, and how can you contribute to the conversation? You can find information on search trends using various different tools. You can find how your customers are already reaching your page by looking at queries on Google Search Console. You can take a look at what people are searching for in your area using tools like Google Trends. Both of these tools are free to use, and can provide great insight.
Once you take a look at your business and determine what kind of services you’re hoping to advertise, you can use the data on Google Trends and Google Search Console to come up with a list of keywords to focus on. Then, all you have to do is create blogs about your keywords of interest.
How Often Should You Post Blogs
How often you post blogs can vary depending on your bandwidth. Search engines like to see consistent content uploaded to the website, however, if you can only produce 1 quality blog a month, that is better than 4 blogs that are not well written. You should be posting as often as possible to let search engines know that you’re updating your website and creating quality content that users are engaging with. You can learn more about how often to post here.
Contact Boston Web Marketing for Marketing Support Today
At Boston Web Marketing, we understand that starting up a blog can be intimidating. Our marketing experts can help guide you through the process. We will evaluate your website and business goals to ensure your marketing plan is successful for you. Contact us today to get started!