When it comes to social media, not all content is created equal. What works well on one platform might fall flat on another. If you’re a business owner trying to reach your audience online, it’s essential to understand the strengths of each platform so you can tailor your content for maximum engagement. Continue reading for a breakdown of what performs best on popular platforms like Instagram, TikTok, LinkedIn, and more.
What Is The Best Type Of Content To Post On Instagram?
Instagram is a highly visual platform, so eye-catching imagery and short videos tend to perform best. Carousel posts (which may also be referred to as “slides”), Reels, and Stories are great for engagement. Reels in particular are prioritized in the algorithm and can help your content reach a wider audience. High-quality photos, behind-the-scenes content, user-generated posts, and aesthetically pleasing graphics also do well. Don’t forget to use relevant hashtags and geotags to increase visibility!
What Content Performs Best on TikTok?
TikTok thrives on short-form, entertaining video content. Trends move quickly here, so hopping on viral audios or challenges can boost your reach. Authenticity wins over polished content; so try posting behind-the-scenes, how-tos, tips & tricks, and humorous takes on your industry to resonate with your audience. Storytelling is also huge on this platform, so create a multi-part video series to keep people coming back. Including text overlays and engaging hooks in the first few seconds can help boost retention and shares.
What Kind of Content Works Best on LinkedIn?
LinkedIn is a professional networking platform, so the content should be more business-oriented. Thought leadership posts, industry news, success stories, and employee spotlights tend to perform well. Local articles and text-based posts with a strong personal insight can spark meaningful conversations, too. Video content is becoming increasingly popular, especially with leadership insights, case studies, or career advice.
What Should I Post on Facebook?
Facebook continues to be a great place for a mix of content. Videos, photos, links, and text-based updates all have a place on this platform. Live videos and short-form clips usually increase engagement, while photo albums and event promotions can help drive interaction. Community-focused content, polls, and giveaways can do well for your business! Make sure to encourage comments and reactions to help boost your posts.
What Content Gets the Most Engagement on X?
X is all about short, timely updates. Tweets that are informative, witty, or ask questions tend to get the most engagement. Use hashtags, tag users, and engage in trending topics to increase your reach. Threads (a series of connected tweets) are also great for storytelling or sharing tips! Visuals like GIFs, images, and short videos can also help your tweets stand out in a fast-moving feed.
Need Help Creating Content for Your Social Platforms?
If you’re unsure what to post or don’t have the time to create engaging content consistently, Boston Web Marketing is here to help! Our team of digital marketing experts and social media management can develop a custom strategy tailored to your business. If this sounds like the assistance you’ve been seeking, contact our team today by calling 857-349-5062 or emailing sales@getfoundquick.com. We look forward to working with you!