Most of us watch Youtube videos every day and love the platform, but did you know that in addition to providing entertainment and learning tutorials, it can also enhance your SEO? Applying SEO to your Youtube videos will help you reach a wider audience and target more users. Here are the best ways to take advantage of your SEO on Youtube.
1. Keyword Usage
Keywords are instrumental for any SEO aspect. Just like you would use certain keywords for your website content to increase your SEO, you can do the same for your Youtube videos. While Youtube is known for its on-screen videos, what you do “behind the scenes” will affect how your video will fare on search results. Every Youtube Video features sections for a Video title, description, and tags. Most of you know how essential titles, descriptions and tags are for written content, well, it is not much different for Youtube videos either. Even if your video content is great, how you title your video, write your descriptions, and implement tags can make the difference. Titles, descriptions, and tags should always contain popular keywords, but make sure you do not end up keyword stuffing. If you are not quite sure what keywords go with your video, you can always do keyword research.
2. Understand Youtubes Other Search Engine Factors
We touched upon the implementation of keywords in the previous section, but there is more that goes into your Youtube videos ranking high. Youtubes algorithm for certain video outranking others rewards videos who have higher engagement, quality, and relevance. Encourage users and viewers to engage with your videos via likes, comments, or subscriptions. Always conduct your videos in a professional manner and make sure the quality is optimum. Nobody wants to watch a blurry video and Youtubes algorithms are so advanced they can detect blurry videos and bury it in a search result.
3. Always Use An Enticing Thumbnail
Say your video appears near the top amongst others on a specific search query. That is a good sign, but how do you get users to click on your video and not others? A captivating and accurate video thumbnail can do just the trick. A picture is worth a thousand words and people are drawn to what catches their eye. Youtube gives you the option to customize your video thumbnail once the video is complete. Take advantage of it, always.
Professional SEO Services in Boston, MA: Boston Web Marketing
At Boston Web Marketing, we offer a variety of SEO services and video marketing is one of them. We do not film videos our clients, but we can help you optimize your video and get out in the digital world. Contact us today to improve your video marketing and SEO campaigns!