Generation Z consists of a complex audience born between 1997 and 2012 and takes up one-fifth of the U.S. population. As young as they are, they have had a headstart with the internet, mobile phones, and social media compared to other generations. This generation was practically born with an electronic device in their hands and is known to be very aware and familiar with technology and the latest trends currently happening in the world. It is crucial to remember that every generation is different, especially Gen Z, who possess out-of-the-box ideas and values compared to other generations. Grasping their attention is no walk in the park, but it can be accomplished by adopting strategies and tips that elevate your brand’s social media presence to new heights.
Engagement First, Followers Second
It is no secret that everyone wishes to add more followers to their page every minute, but what if I told you that follower numbers aren’t nearly as significant as engagement numbers? The truth is that Generation Z is not as brand loyal as you think. They are more interested in the content that the brand provides than the brand as a whole. Consider this generation as guests in your home willing to leave at any moment because they think the conversations are dull; they must be entertained to stay engaged. As mentioned previously, Gen Z is attracted to unique and out-of-the-box content that resonates with them, which means it’s time to step out of your comfort zone and give the guests what they want!
Partner with a Creator
Unsurprisingly, the iGeneration has gradually gravitated towards the thoughts and opinions of today’s online creators rather than influencers. It may be challenging to explain, but creators in today’s world possess a more organic and authentic feel than influencers because they are more relatable overall. Combining a relatable creator with a well-established product is the equivalent of the Willy Wonka golden ticket in 2024 because a form of trust is built. Once trust is built, it eventually leads to increasingly higher organic traffic to your social media pages.
Focus on Video Creation
It is a known fact that Gen Z prefers videos rather than simple pictures when making buying decisions. This generation is not entirely sold on a product simply based on a photograph; they need more! They need to know the ins and outs and an explanation of how the product works, its features, and why it suits their needs and wants. It is even proven that approximately 53% of Gen Z has made purchases from watching review videos, and approximately 40% has made purchases from hauling videos. Remember that your videos should be short, sweet, and right to the point. Gen Z prefers short, entertaining, and informative videos covering all the essential product information in less than 60 seconds!
Contact Boston Web Marketing!
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