When first thinking about how to improve your digital marketing efforts one of the most overlooked areas is the user experience. Most people understand that it is certainly an important quality but do not know how much it can impact your business. In this article, we’ll discuss some key reasons to focus on the user experience and why we stress its importance so much.
First Impressions Matter
The user experience is extremely important for businesses looking to make a great first impression amongst customers. If a customer has a great first impression of your business online then they are much more likely to complete a sale. If they believe your business cares about customers then they are even more likely to visit your website or profile again in the future. A great first impression can also lead to more word of mouth amongst customers, causing people to recommend your business to others who are in need.
Improves SEO and Organic Traffic
It may be surprising to many business owners to find out that your user experience affects your search results. Many search engines take user experience as a big factor for SEO. This is because the main role of a search engine is to show users the best website that caters to their needs and experience. Therefore, making a website that is easy to navigate with fast load speeds can do a lot of good. By increasing your SEO you are in turn increasing your organic search traffic causing you to gain more leads & sales.
Increases Conversion Rates
Your website will see many more conversions, meaning that potential leads will begin to turn into sales instead. This occurs because subconsciously users genuinely care about their experience on your website. If a user feels like the experience was simple and seamless then they are more likely to do business with your team. Meaning rather than hoping customers will purchase on your website you can improve the likelihood by focusing on your website design and functionality.
Enhances Customer Retention
The better your website is designed the more customers you’ll keep. If your website has great branding, visuals, speeds, and more, then it’s likely that users will stay on your website or come back later. User retention is a great metric to learn how long users are interacting with your website and what pages stick out to them the most.
Improve Your Website Today
For those looking to improve their website to help better the user experience for potential customers contact Boston Web Marketing today! They have a fantastic team of website design and SEO experts who can help bring your business to the top of search results!