Google Analytics is a powerful tool that allows you to track the performance of your website. In 2020, Google announced the Google Analytics 4 (GA-4) as the latest version of the analytics platform. GA-4 provides website owners with more insights into how online users are interacting with your site- like which pages they visit and how long they stay on each page. This blog will answer some frequently asked questions about using Google Analytics 4 to track your website’s overall performance.
How Do I Set Up a Google Analytics 4 Property?
Before you can begin tracking your site’s performance with GA-4, you need to start by properly setting up an account. Setting up a Google Analytics 4 account is generally a straightforward process, that involves creating a new property, adding a tracking code, and configuring your property settings. Whether you have a previous Universal Analytics account, or you’re starting from scratch, you must create a new property under the admin tab. Once a new property has been established, you’ll have to add the tracking code to your website. This can be done by pasting the code into the header section of your website’s HTML code, or using a tool like Google Tag Manager. After the tracking code is added to your site, data will start populating in your GA-4 property. Additionally, be sure to configure your property settings by setting up goals, creating data streams, or building custom reports.
How Do I Navigate the GA-4 Dashboard?
Once your Google Analytics property has been created, you’ll be given a GA-4 dashboard to view your website’s performance. The dashboard’s left-hand menu is divided into several sections: Home, Reports, Explore, and Advertising. Through these sections, you’re provided with a wide range of data, both in real-time and over a custom timeframe. You can view the number of users, sessions, and pageviews that occur on your site. Depending on the type of data you’re aiming to track, the dashboard offers endless options for analyzing your website’s overall performance, including traffic channels, devices, locations and demographics.
Additionally, GA-4 allows you to create custom reports that are tailored for your specific needs. Whether you’d like to show how users are interacting with specific pages, or what channels are driving the most conversions, GA-4 reports are an insightful tool for displaying data. Google Analytics 4 reports can also allow you to see how your website’s performance changes overtime, which is essential for making informed decisions toward long-term growth.
Why Is Conversion Tracking Important?
Google Analytics 4 allows website owners to set up conversion tracking, which allows you to monitor when users complete a specific action on your website. This could include making a purchase, filling out a form, calling your phone number, or requesting an appointment. GA-4 conversion tracking is essential for tracking your website’s performance because it measures the success of your campaigns and content. By tracking the actions your users are making, you can determine which marketing campaigns are most effective at driving conversions. Additionally, you’ll be able to better optimize your site’s content to improve conversion rates. With GA-4 tracking, you can gain valuable insight into user behavior to make more informed, data-driven decisions that will support your business’s growth.
Contact Boston Web Marketing Today
Google Analytics offers a multitude of new insights so you can better track your website’s overall performance. By using GA-4 properly, you will be able to create custom reports, track conversions, and monitor user interaction in order to make better decisions for your business moving forward. If you’re looking for a professional team to help navigate Google Analytics 4, contact Boston Web Marketing! Our digital marketing specialists are partnered with Google and can help you understand how to use the new platform and track your data successfully. Contact us today at 857-526-0096, or visit our website to learn more about our services and how we can help you track your website’s performance.