Understanding The Priority Of Header Tags For SEO Content
In order to get your content to rank well on search engines, the structure will be much different from the essays you wrote in college! Not only do you have to write your pieces for user intent, but you also have to factor in the many things that search engines look for. Things like grammatical correctness, the EAT principle, and accessibility are important for this purpose. However, the smaller parts of SEO content still add up! Header tags can be vital for your placement on search engines. Understanding the different types of header tags and their importance to SEO can help you both structure your content better and make it easier to read. We’ll highlight the most important aspects of header tags in your content below!
How Many Types Of Header Tags Are There?
So, how do header tags work? They are a script in HTML that wraps around an important piece of text. For example, look at the title of this blog. Right click it with your mouse and hit “Inspect”. You’ll see that the title is wrapped in <h1> tags! As you may have guessed, header tags are broken down into categories, which both define their purpose and their importance to a piece of content. We’ve included a nifty guide for you below:
- Header 1 Tags: These tags are labeled #1 for a reason! They are the most important header for a website’s content. The primary purpose of H1 tags are to show the viewer the subject matter of what they’re about to read. Being able to convey the purpose of your content in a concise manner is critical.
- Header 2 Tags: While these are lower on the priority ladder, H2 tags still hold a lot of importance. They split bits of content up into sections – think of the way chapters function in a book! They’ll give audience members a taste of how your ideas connect.
- Header 3 Tags: Just like the way book chapters are sometimes divided into sections, H3 tags accomplish the same purpose. They’re great for in-depth pieces that provide a lot of information!
- Header 4, 5 and 6 Tags: If you haven’t figured it out by now, header tags are ordered by their importance to the content. While H2 and H3 tags focus on dividing content into sections, H4, H5, and H6 tags are meant to convey big information in order of priority.
In most pieces of content, you’ll only see H1 and H2 tags. However, the others still have their uses as well – and rules surrounding them!
Important Rules For Heading Tags
Header tag rule cases are more vital to your placement on search engines than you’d realize! Just like there are rules for other HTML subscripts, there are restrictions for when you can use the different types of heading tags. In particular, Google views H1 and H2 tags as necessities for ranking well. You can add desirable location and service page keywords to them to help your business rank well. In terms of use cases, keep the following rules in mind as to not negatively affect your search presence:
- One H1 Tag Per Page: This is a rule that a lot of companies break – sometimes without even realizing it! Check over all of the little headings on a page before you publish it. Conflicting H1 tags could confuse search engines by not making the purpose of your content clear.
- H2 Tags in Moderation: You should have some decently-sized paragraphs under each one of your H2 tags. The more H2 tags you have on a particular piece of content, the less useful they are. You want your audience to be able to find information quickly – numerous H2 tags make this much harder!
- Lower H’s Aren’t Substitutes: H3 tags are not substitutes for H2 tags! Remember the priority order that these tags have. H3, H4, H5, and H6 tags aren’t always necessary for a content piece, but H1 and H2 tags are. The more information you have, the more tags you can use!
Boston Web Marketing Creates High-Quality SEO Content
The best content writers know how to balance their expertise in a particular field with the rules and regulations required to rank well on search. You’ll find these qualities in spades at Boston Web Marketing! Regardless of the industry or area you’re located in, we’ll employ a wide variety of tactics to increase your odds of ranking high – and drive new business! To achieve these results in your area, click here to contact us directly!