With the ever-changing nuances of SEO, there are frequent practices that become outdated or less useful. One SEO practice, however, that has stood the test of time is generating blog content to publish on your website. Generating original and authoritative blog content is one of the most simple yet beneficial ways to help boost your website’s page rank. Below are some of the greatest SEO benefits regular blogging can bring to your website.
Higher Number of Overall Pages
Search engine algorithms are clear in their preference for websites with a higher number of original blogs with rich content and images. By creating a blog strategy that answers common consumer questions, and is frequently evolving to never remain static for long periods of time, websites can utilize their strong writing and blogging to create pages that draw in user attention while also leaving a higher number of pages for search engine bots to index.
Building Better Internal Link Structures
It is important that there are no dead-end pages on your website. Each and every page from landing pages, to blogs, should have navigation options to other related pages. Blogs are an excellent way to develop these internal link trees that can help improve user navigation while also answering questions, and boosting conversions.
Blog posts are a great place to place links to service pages, contact forms, and more. Beyond this, you can do the inverse and place helpful or related blog post links on specific pages to provide users with more information and help answer FAQs. By linking internal pages like blogs to one another, websites can increase session times, average page views, and conversions.
Opportunities for Backlinking
Building a backlinking structure is one of the best ways to build your SEO, but also one of the most difficult. Websites should NEVER rely on link farming to build backlinks as this will only harm your website in the long run. Instead, focus on building genuine, informative blog content to begin building these priceless backlinks. Focus on creating content that answers trending questions and uses trending keywords, and reach out to websites that could benefit from including links to your great content.
Let Boston Web Marketing’s SEO Team Blog For You
Business owners already have enough on their plates. Rather than worrying if you are lacking in terms of SEO and your digital footprint, let the professionals handle it for you! The SEO team at Boston Web Marketing can help optimize your website with regular blog posting that is original, and in line with your focus keywords, and the evolving search engine algorithms. Contact Boston Web Marketing today to get started.