It is no surprise that, in today’s online world, Google has been rapidly shifting towards AI-driven search results. Due to Google’s AI Overviews and zero-click searches, online users have been receiving answers from Google’s search results page without clicking on any websites, and we have seen organic search results declining. Just to be clear, SEO is very much alive. Still, we are entering a new era where we need to adapt and align our SEO strategies with structured data, intent-driven content, and trustworthiness to succeed. Keep reading below to gain further insight.
Be Present with Your Audience
To succeed in the new digital era, you need to be present with your audience. Ensure your brand or business is present on various search-heavy platforms like Reddit, Quora, TikTok, YouTube, and more! If your brand or business isn’t on these platforms, make sure your presence is noticed sooner rather than later. If your brand or business is primarily focused on just Google, you’re missing out heavily on a large portion of your target audience who are searching for content just like yours.
Best Optimization Opportunities for AI Overviews
When ranking and aligning your SEO strategy for AIO, make sure your content is high-quality, authoritative, and well-structured for AI to understand. We have provided examples and strategies below that you can use.
- Create high-quality content: Perform keyword research to view what queries are displayed for AIOs. Once the queries are known, make creative content that meets the search intent of users while answering questions.
- Create clear headings and short paragraphs: Doing so heavily improves content readability for online users and AI. Make sure your headings are simple and your paragraphs are short and easy to understand.
- Use schema markup: This consists of structured data that helps search engines and AI better understand your brand or business’s content.
- Being mentioned on trustworthy websites: Being associated with trustworthy websites helps improve your brand visibility. Keep creating high-quality content, contribute to your guests’ content, maintain a presence on social media, utilize internal links, appear on podcasts, and more!
- Track your mentions: Use tools like Google Search Console and SEMrush to see where your brand or business is mentioned across various online platforms.
- Update your content: There’s nothing that AI loves more than up-to-date content and information. Get into the habit of regularly updating your content with new data, statistics, and essential information.
Partner with Boston Web Marketing to Receive AI-Driven Results
Ensure your brand or business is positioned well for AI results by partnering with Boston Web Marketing. Our team of experts is up to date on the latest trends to help your business appear in Google’s AI overviews and ChatGPT. Get started today by calling (857) 526-0096!