Paid advertising is a large and complicated world. Not all paid advertising is created equally and for the same purpose, so identifying which platforms are best for your exact business needs is critical when segmenting your marketing budget. This article will review how Meta Ads can be used to specifically raise awareness about a new business opening. If you’re looking for social media marketing help, or just in need of general marketing services, Boston Web Marketing can help. Contact us today by calling 857.349.5062.
What is an Awareness Campaign on Meta?
Awareness campaigns are a great way to advertise a business before it opens. Rather than focusing on conversions, awareness campaigns aim to increase brand recognition. The audience is much broader, and there is a heavy emphasis on getting your brand seen by as many people as possible in your target areas instead of focusing on conversions. Success regarding ad performance is not tied to your following on social media, so ads are a valuable tool for many businesses, even if they’re new to social media.
What Industries Should Advertise on Meta?
Meta advertising is great for a variety of different industries, depending on your business goals. Awareness campaigns are universally valuable if you’re opening a new business in a specific neighborhood. However, there are other advertising options within Meta designed for different business goals. Most companies that invest heavily in Meta Ads are e-commerce businesses, but that doesn’t mean other industries won’t find value in them if used strategically.
When Should You Start Advertising Before Your Business Opening Date for Maximum Effectiveness?
If you’re opening a business and trying to generate buzz about it, you should start as early as possible. However, it is important not to falsely advertise your opening date, because this can cause confusion and distrust around your brand. Start with general ‘coming soon’ advertising at first, and narrow in on the exact opening date once it is set in stone. How far in advance you can run your awareness campaign will depend on your budget. This article reviews how to determine a social media advertising budget.
Contact Boston Web Marketing for Professional Marketing Services Today
If you’re interested in expanding your social media marketing efforts, or are opening a new business and hoping to generate some local excitement, Boston Web Marketing can help. Learn how we can help your business get found quick by visiting our website.