In today’s digital world, voice search is becoming increasingly popular as more companies such as Amazon, Apple, and Google begin developing more and more technological devices such as Alexa, Siri, and Home. With such innovative and convenient tools and resources available, these systems are popping up in homes worldwide. However, with these tools becoming more frequent comes the need to optimize for voice search. If you are wondering how to do so or what voice search is, the digital marketing experts at Boston Web Marketing have compiled a comprehensive guide to voice search and its implications for SEO. In this guide, we’ll cover everything from the basics of voice search to practical tips for optimizing your SEO strategy for voice search.
The Guide To Voice Search & SEO
What Exactly Is Voice Search?
While voice search is not a commonly used phrase, you have probably already used it and are familiar with it. If you have ever asked Siri a question on your iPhone or Alexa a cooking question while in the kitchen, you have used voice search. In its simplest form, voice search is when an individual speaks to a device and verbally asks a question rather than typing it out into a search engine.
What Does Voice Search Have To Do With SEO?
SEO managers should optimize voice search because it isn’t your typical query. When speaking a question, individuals speak differently than they would type, meaning you should account for people’s voices and verbiage in your SEO strategy.
How Do I Begin Incorporating Voice Search In My SEO Plan?
Voice searches are inherently conversational, reflecting a more casual and relaxed tone compared to traditional typed queries. To incorporate this into your SEO strategy, start focusing on content and keywords that align with the conversational nature of voice search. This shift in approach will help you better connect with your audience and improve your SEO performance.
What Is My Goal With Improving Voice Search?
Your goal in improving your business’s voice search strategy is to get your company name to appear for voice search queries. You want your company or business to be selected to be read aloud by voice applications and technologies such as Siri, Alexa, and more, as this can increase and improve your online presence and strategy.
Looking To Improve Your Company’s Voice Search? Contact Boston Web Marketing Today!
If you are looking for a full-service digital marketing agency to help guide you through the process of creating an effective SEO strategy and incorporating voice search into your plan, contact Boston Web Marketing. Our team of experienced industry experts can help you read, interpret, and analyze your website data to develop a comprehensive SEO strategy for 2025 and beyond. To learn more about our services, visit our website, fill out our online contact form, or call us today at 857-526-0096.