Visual search and voice search have expanded and evolved into something more dynamic for SEO purposes, and according to a report from Slyce.it, 74 percent of shoppers report that “text-only” searches are inefficient in helping them find the right product online.
According to Gartner research, in 2021 brands and early adopters will transition and redesign their websites to better support visual and voice search; this will increase digital commerce revenue by 30%. With visual and voice search, marketers can connect and engage more meaningfully with their audience at each stage of their purchase journey. This means, building and moving old traditional websites to more interactive experiences can be accessed anywhere, any time, and on any devices. Let’s break these two down.
Sensory Search
The Search Visibility score is the percentage of clicks estimated based on your organic ranking position. Therefore, in order to be successful, a brand’s content must be relevant to the search query that is more specific and contextual. However, some marketers say that visual search and voice search can be grouped under “sensory search” and they have separated disciplines with different implications for search marketers.
Visual Search
For many years, Google has significantly improved the ability to upload an image or image URL to generate an image search engine result. Visual search is becoming a building block for augmented reality and virtual reality interactions, which will dramatically increase the way consumers utilize their technology.
Here’s growing evidence on how technology is slowly taking over the way consumers search for their products through voice and visual search.
- There are now more than 600 million visual searches each month on Pinterest.
- Images are returned for 26.8 percent of search queries on Google.
We’ve taken a look at how visual and voice search have implemented the marketing industry over the years. In part 2, we explore tips and tricks on how to utilize visual and voice search and maximize your business growth! Stay tuned!