GEO is abbreviated for generative engine optimization, which is the process of optimizing your website’s content visibility to appear higher in AI search engines like ChatGPT, Google Gemini, and more! By utilizing and enhancing GEO, your company or brand can appear higher when online users search for queries regarding products, services, and areas. At the end of the day, it’s not just about being seen, it’s about getting customers and clients as they start their search! We have created several tips and strategies that you can utilize to succeed within GEO below!
Continue Ranking Traditionally
The most important strategy for gaining high GEO is continuing to perform traditional SEO. Continue your efforts to perform well within search engines like Google, Bing, and more.
Target Queries
Current LLMs (large language models) create multiple queries, which is known as a query fanout. Some valuable advice would be to search regular query fanouts and begin ranking for those keywords. Keep in mind that query fanout patterns continuously change within LLMs over time. The patterns you see today will likely not be the same in 12 months.
Maintain Consistency Across Social Media
Make sure your online presence is consistent throughout various social media platforms. Whether your company and brand are active on Facebook, X, LinkedIn, Instagram, and more, your online presence and brand description should stay consistent and similar. Consistent self-descriptions across the web help gain positive results within ChatGPT & Google AI Overviews. This strategy also works well for PR coverage, so the more coverage you receive, the higher the chance that LLMs will find your users.
Ensure Your Content is Readable
Make sure your website’s content is what LLMs are looking for! Your content should be declarative and factual, and remember to insert schema markup to help LLMs understand your content. If one of your main goals is to have your content quoted in existing AI overviews, make sure your content is structured to a similar length to what already exists in the AI overviews. Lastly, don’t be afraid to use technical terms and words within your content and explain what they are to your audience.
Utilize Digital PR
Digital PR is great for your website’s content. The more coverage and attention created for your company or brand, the more likely it is that LLMs will be brought to your online users!
Contact Boston Web Marketing to Enhance Your SEO & GEO Strategies
The experts at Boston Web Marketing are here to help your brand and business reach new heights! Through our knowledge and experience with online tools and trends, our team will strive to ensure your online presence receives high visibility across search engines. Contact us today to get started by calling 857-349-5062 to speak with our SEO experts!