How Can SEO Services Help My Business?
Millions of searches are made every hour on Search Engines like Google. Search Engine Optimization (SEO) is a combination of strategies that help businesses ensure that their websites rank higher for the right searches.
How Do I Improve My Business' Google Rankings?
One of the mistakes that can be made in SEO, is thinking that every business is the same, or that the only thing that matters is how you rank. In fact, the key to our strategy is to combine the best practices that have been defined by Google and other search engines, with on-going research. Here in Boston, we aim to optimize at every level of the online digital experience. Not only do we want our clients to rank higher on Google, but we want them to rank for a variety of different searches and variations of those searches. We then want to ensure that the website they get to is designed with the intention to make it as easy as possible to learn about our clients’ businesses and get in touch with our clients. We do not just optimize for the search engines and the algorithms, but also for the people who will end up on those websites or who will see our ads or social media posts.
SEO Keyword Research
One of the most important parts of SEO is knowing what phrases you need to rank for. Our team works with our clients to identify their goal keyword phrases while also looking into related phrases and long-tail keywords. As search has evolved, it has become more important to understand the different ways users search including voice search. By optimizing not just for singular keywords but full phrases, it is possible to cover a larger area of potential searches to help drive traffic to a business’ website.
Local SEO in Boston
We work with businesses throughout the North East, so local SEO strategies can differ from business to business. For example, a client with a brick and mortar store in Downtown Boston would need a robust SEO strategy to help them beat nearby competitors. By contrast, clients that provide services throughout a large region need an SEO strategy designed to target a variety of “near me” types of searches in different high-value towns in their target area. Our team helps identify and implement the correct SEO strategies.
On & Off-Site SEO Strategies
There are a variety of ways to help improve how a website ranks. Google and other search engines take a variety of factors into consideration when deciding how and where to rank a website. For example, the age of a domain, other websites that link to a client’s site, and of course all of the content, keywords, and metadata on a site all play a role in how search engines view a site. Google is constantly updating its algorithm to benefit websites that are credible, trustworthy, provide good user experiences, and have relevant content that can help the search engine’s users. By understanding the core philosophy of these algorithms, we can help craft content, web design, metadata, and off-site strategies to help improve all the ranking factors for our clients.
Integrated SEO and SEM Strategies
Our Google Ads and Search Engine Optimization teams work hand in hand to help clients get the best results online. There is sometimes a misconception that it is better to do one or the other strategy. In fact, most businesses see their best results by combining the two. Google Ads can help you bid for specific high-value searches and target high-value customers based on Google’s data they have gathered over the decades. Meanwhile, building the type of website that ranks high on Google usually involves strategies designed to make a website that it is likely to convert traffic into customers. Moreover, Google takes landing page design into consideration when calculating Ad Ranks.
The Best Web Design For SEO
Getting people to your website is only part of the puzzle. Once people are on your website, you need to provide an experience that makes a good impression, accurately describes your products/services, and provides opportunities and strong calls to action. Part of our strategy at Boston Web Marketing is to create websites that not only rank well on search engines but also provide a strong user experience. This includes designing websites that load quickly and that are dynamic and mobile friendly.
Google Ads Management Agency in Boston
Boston Web Marketing is a Google Premier Partner. Our team has helped businesses across many different industries create new Google Ads Campaigns or improve their existing campaigns. As we mentioned above, a key to Google Ads success is combining it with other strong digital strategies. Creating a strong SEO strategy often involves designing landing pages that are informative, persuasive, relevant, and designed to lead to conversions. These pages also help improve a Google Ads strategy. By working with Boston Web Marketing, you can leverage the expertise of our Google Ads team, web design team, and SEO team.
Social Media Management Services in Boston
Regardless of if your business has been using social media for years or are looking to build your first profiles, we can assist in the creation, management and optimization of them. Boston Web Marketing works with platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and Pinterest. A strong presence on social media is paramount in building consumer trust, informing the public on business news and updates and promoting your goods and services.
Frequently Asked Questions About SEO
SEO stands for Search Engine Optimization and is the process of developing strategies to improve how websites rank on popular search engines. Millions of searches are made on phones, computers, and other devices every day. Understanding the algorithms that determine who ranks organically is key to staying competitive on Search Engine Results Pages (SERPs). For example, small businesses can target key phrases like “carpet cleaning near me” for the area they operate in.
SEO strategies contain many different on-site and off-site facets. At the core, the important thing is to understand Google an other search engines’ algorithms. Understanding what factors Google considers to contribute to a positive site can help shape your strategy. On a website, you can utilize content writing, design, metadata, and improvements to user experience. Off a website you can utilize backlinks, social media cross-promotion, and listing websites to improve your ranking. The important thing to understand is the algorithms are constantly changing to address new priorities in website design and experience.
Almost any business can benefit from SEO. Consider how many searches you do that lead you to business websites. From finding a restaurant to finding a lawyer, it is extremely important to have a strong digital strategy. But it can be difficult to handle this in-house. There are many different elements to consider that will impact your ranking from the design of your website to Google’s latest algorithm change. An SEO agency that is skilled in working with your industry is always recommended.
The short answer is you should get both. A common mistake is to use Google Ads on its own. Google Ads has a system called Ad Rank, where ads are not placed solely on who bids the most money but on the quality of the ad. Having a strong website with good SEO practices can improve your Ad Rank & decrease your cost per click. Additionally a modern site is more likely to turn those clicks into conversions and phone calls. Paying hundreds of dollars to get people to a website that doesn’t make it easy to contact you is a lost cause. We recommend starting with web design first, SEO second, and ads third. Your goal should be to make sure the place people are going is easy to navigate and will generate the max conversions. Then use SEO, Ads, and Social media to drive people to that website.