In the ever-evolving landscape of online business, SEO remains a critical component for success. As we step into 2024, staying up-to-date on the latest trends and strategies is paramount. Here at Boston Web Marketing, we understand the dynamic nature of SEO, and we’re here to guide you through the key goals and trends shaping the […]
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With a rapidly increasing number of searches being done from a mobile device and more specifically, voice search, it’s crucial to ensure your website is fully optimized with mobile-friendliness in mind. Many people turn to their virtual assistants (Alexa, Cortana, or Siri) to get answers quickly. We know that SEO is everchanging, and this shift
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Have you ever noticed a series of cards under the search bar when you are looking things up on the Google mobile app? These cards often contain news items related to people, events or products you have previously searched. This is a new measure taken by Google to make search as effortless as possible for
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While not a popular digital marketing tool, even though it should be, SEO is a great way to get your website visible on the web as optimizing your website is your best bet of appearing on the first page of a search result page. Whether it be Google, Bing, or Yahoo, adding optimization to your
SEO 101: 11 Tips You Need To Know When Optimizing Your Website Read More »
Website navigation can make or break your website as the first impression is important when it comes to user experience. Here we have addressed a couple of important key points on how to optimize your menu for both users and for SEO. So how do you create a “perfect menu”? Of course, there
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Just like any other website builder platform, Squarespace allows you to customize your site in several ways to ensure it’s fully optimized for Search Engines. While the platform itself has several that will automatically optimize your pages, such as built-in mobile optimization and built-in meta tags, there are several other manual steps you’ll want to
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When optimizing content for SEO, users may look to using a “content score checker”, which grades content based on its readability for search engines. While these checkers can significantly improve content, from structure to conciseness, can their “high scores” also lead to higher website rankings? According to findings from a recent Ahrefs blog, probably not.
Do High Content Scores Improve Your Website’s Rankings? Read More »
How to Build Local SEO Local SEO is crucial to ensure that your local customers can easily find and purchase your services. Additionally, good localized SEO allows you to capture markets that are closer to you and further away from your competitors.However, it takes time and effort to build a good local SEO campaign. Creating
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SEO for new businesses is crucial for establishing an online presence and attracting your target audience from day one. By implementing effective search engine optimization strategies, new websites can rank higher in search results, drive organic traffic, and convert visitors into loyal customers. In this blog, we will discuss four essential search engine optimization strategies
SEO for New Businesses: Your Guide to Online Growth Read More »
As a business owner, content writer, or marketing strategist, you may be wondering how to succeed and increase visibility in new AI platforms, such as Google’s AI Overview or AI Mode. Luckily, many requirements from Google carry over to these new tools, such as providing strong, high-quality written content that positions your business as an
Tips to Ensure Your Content Shows Up in AI Overviews Read More »
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