Frequently Asked Questions Archives - Boston Web Marketing

Common SEO Mistakes with Page Titles

Zach Weissman — Thu, 06 Nov 2025 16:04:47 +0000

Page titles are an essential factor for on-page search engine rankings, but all too often, website owners neglect this major piece of the SEO puzzle. Business owners want their companies to be found online, and improving online visibility can often begin with the title of a website’s page. You do not want to just throw any combination of words up and call it a title, however. Like all aspects of SEO, page titles must be carefully considered and relevant to both the content on the page itself and what users are looking for in search engines.

Making the Titles Too Long or Too Short

Google displays up to 60 characters in its search engine results page, so all titles should fall somewhere in this range. Short titles will limit the potential of a page to rank for keywords or locations. Utilize all 60 characters to incorporate important keywords that you would like your website to be found for. However, if the title is too long and exceeds 60 characters, it will end up being cut off in the search engine results. Also, having too many keywords within your page title could result in keyword cannibalism. It is best to stay within Google’s limits.

Not Optimizing the Titles with Appropriate Keywords

Keyword stuffing is something to be avoided, so multiple keywords or service areas should not be included in the same title. Because each web page contains unique content, the keywords and locations in the title should reflect what is on the page it is describing. It is also important to know that the keywords that appear at the beginning of the title are looked at as most important by Google. So if you’re really trying to optimize for a specific keyword, make sure that keyword is at the beginning of your page title.

Having Duplicate Page Titles

Duplicate page titles are an extremely common SEO mistake across the board. This makes it difficult for users to determine which page is which when they are all displayed together in the search engine results page. The title should be distinctive from all others on the same website.

Not Having a Title on a Page

Of course, every page on a website should have a title, but this is not always the case. Search engines use the title tag to display in their search results, so a page that lacks a title is difficult to find and index. Titles give each page some context so both the search engine and users know what the page is about.

Contact Boston Web Marketing Today for Page Title Help

While it might seem cumbersome to come up with titles for each page of a website, this is an important part of SEO. Without well-optimized and relevant page titles, a website’s ranking will suffer, potentially costing a business money in the long run. It is better to put in the effort now and reap the benefits of an effective page title later. If you’re looking for assistance with SEO strategies, including page title optimization, contact Boston Web Marketing today at 857-349-5062.

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Should My New Business Use Meta Ads to Raise Awareness Prior to Opening?

Alyssia — Tue, 28 Oct 2025 20:53:13 +0000

Paid advertising is a large and complicated world. Not all paid advertising is created equally and for the same purpose, so identifying which platforms are best for your exact business needs is critical when segmenting your marketing budget. This article will review how Meta Ads can be used to specifically raise awareness about a new business opening. If you’re looking for social media marketing help, or just in need of general marketing services, Boston Web Marketing can help. Contact us today by calling 857.349.5062.

What is an Awareness Campaign on Meta?

Awareness campaigns are a great way to advertise a business before it opens. Rather than focusing on conversions, awareness campaigns aim to increase brand recognition. The audience is much broader, and there is a heavy emphasis on getting your brand seen by as many people as possible in your target areas instead of focusing on conversions. Success regarding ad performance is not tied to your following on social media, so ads are a valuable tool for many businesses, even if they’re new to social media.

What Industries Should Advertise on Meta?

Meta advertising is great for a variety of different industries, depending on your business goals. Awareness campaigns are universally valuable if you’re opening a new business in a specific neighborhood. However, there are other advertising options within Meta designed for different business goals. Most companies that invest heavily in Meta Ads are e-commerce businesses, but that doesn’t mean other industries won’t find value in them if used strategically.

When Should You Start Advertising Before Your Business Opening Date for Maximum Effectiveness?

If you’re opening a business and trying to generate buzz about it, you should start as early as possible. However, it is important not to falsely advertise your opening date, because this can cause confusion and distrust around your brand. Start with general ‘coming soon’ advertising at first, and narrow in on the exact opening date once it is set in stone. How far in advance you can run your awareness campaign will depend on your budget. This article reviews how to determine a social media advertising budget.

Contact Boston Web Marketing for Professional Marketing Services Today

If you’re interested in expanding your social media marketing efforts, or are opening a new business and hoping to generate some local excitement, Boston Web Marketing can help. Learn how we can help your business get found quick by visiting our website.

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What Does a 404 Website Error Mean & How to Fix it

Alyssia — Wed, 22 Oct 2025 14:43:28 +0000

If you manage your company website, there are certain maintenance steps you need to take to ensure that your website is healthy and performing well. Website errors can significantly impact performance, including visibility on search engine results pages (SERPs). Sometimes, changes to a URL or website can result in a 404 error code appearing, which means that the link is broken and the page is not accessible. This article will review what a 404 error is, why they happen, ways you can survey your website to check for 404 errors, and how to fix them if you find a 404 on your website.

If you’re in need of professional marketing services, contact Boston Web Marketing. We’re experts in building and growing websites for businesses of all sizes. To get started, get a free website audit and learn how you can improve your website visibility by visiting www.getfoundquick.com.

What is a 404 Error and Why Do They Happen?

A 404 error is a kind of HTTP status code that indicates that the page in question is not accessible. This can occur due to a variety of different reasons, but most commonly is caused by human errors. Typos in the page URL and failure to properly redirect a non-active or deleted page are the most common causes of 404 errors.

Supplying your audience with new content, both in the form of existing website content and copy, as well as publishing new pages and blog content, is vital to website performance. However, during this process, it is not unusual for website pages to encounter minor errors, which can result in a 404 or broken link.

How to Check Your Website for 404 Errors

Auditing your website frequently is one of the best ways to get a pulse on overall health and quality. There are many tools available that allow you to audit your website and identify 404 errors. ScreamingFrog is a common website audit tool that allows you to pull every URL on your website, including the metadata, and evaluate performance. Other tools like SEMRush and Google Search Console can also be used to monitor website health and identify issues such as 404 errors.

How to Fix a 404 Error

If you discover that one or multiple URLs on your website are producing a 404 error, you should first take a look at the URL. Click into the URL and confirm the error exists. Most 404 errors are programmed to show some kind of ‘oops’ page instead of redirecting the user to another relevant page. Determine if the page in question is supposed to be live or if you have removed it from the website. If the website page should be live, take a look at the technical aspects of the URL and check for errors. If the page has been removed, ensure you properly 301 redirect it to get rid of the 404 error.

Contact Boston Web Marketing for Professional Digital Marketing Services

At Boston Web Marketing, growing the impact and visibility of your business is our specialty. Having a healthy website with up-to-date content that displays correctly to your users is essential. Our marketing experts are trained to skillfully perform a technical SEO website audit and correct any existing issues to boost performance. To get started, give our team a call at 857-349-5062.

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Tips on Analyzing Competitors’ Websites

Zach Weissman — Thu, 16 Oct 2025 19:59:51 +0000

Competitor analysis is an integral part of understanding your industry’s landscape. By analyzing your competition, you can further develop your product or service, learn what makes your target market tick, and optimize based on findings. For marketers, a great way to do this is to analyze your competitors’ websites. As a business, having a great website that converts is essential! It can often be the difference between a successful business and a failure. Analyzing sites doesn’t have to be a bore. There are tips to fine-tune the process and set your website up for success.

Content marketing is vital in 2025. A great way to analyze a competitor’s website is to look at what content they have. This, at the very least, can give you ideas for blogs and pages. If your competitor is outperforming you, there’s a good chance that they have a high-quality website with great UX (user experience) and call-to-action buttons that convert. Adopt ideas you like into your website, but do not become a chameleon. People want your business to be different, a topic to talk about with friends and family; when other companies zig, you zag. Finding the right balance is essential. If you copy your competitor’s website, chances are you’ll fall flat.

Analyze Keywords

Keyword analysis is the process of identifying keywords that your competitors rank for that you don’t. It’s a great chance to adjust your spending budget if you’re focusing on PPC, or change your time spent on keywords if you’re going for SEO. If there’s a keyword that you want to jump into, do it through research and decide if you believe it’ll have an ROI for your business. You’re paying with your time. A great tool for analyzing competitors’ keywords is SEMRush. Think of the keywords you want to rank for as an investment. If done right, your website is being shown to new people! Part of that process is analyzing.

What Makes Their Site Unique?

Every website should be aesthetically pleasing and have unique traits. Start by looking at the actual layout of the website. Is their CTA above the fold or below? How many pages do they have? Do the website’s colors accurately reflect the business’s branding? Does the website take you down a path to take a specific action? These are all questions that sound trivial, but they’re a massive difference between good and bad sites in the marketing world. Continue to analyze and optimize your competitor’s site.

Website Design At Boston Web Marketing

Your website is an opportunity to grab consumers’ attention and differentiate yourself from everyone else. It’s an opportunity to tell your story and close sales, inquiries, etc. Boston Web Marketing is a full-service marketing agency specializing in website design, social media marketing, and SEO. If you’re thinking about hiring a company for any of these services, contact Boston Web Marketing at 857-349-5062 today.

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How to Conduct an Effective SEO Audit

Zach Weissman — Mon, 06 Oct 2025 18:54:48 +0000

Conducting an SEO audit for your website is a great way to evaluate what your site has that can benefit its search engine optimization, as well as aspects that need improvement. It is a great means of developing a foundation as to what you’ll be spending however many days or months on to achieve better rankings on search engines such as Google. Examining your website from both a content and technical standpoint can help you develop a comprehensive game plan for achieving your desired objectives in your SEO strategy.

Length of Content

Content that is well-written, informative, and has a decent amount of length to it bodes well for your rankings. Before really considering SEO, many websites tend to have thin content or content that is limited to a few sentences that really provide little to no information. Take note of the length of the content on your web pages as you conduct your website’s SEO audit. Longer, in-depth content tends to perform better because it provides more value to users and gives search engines more context to understand your topic.

Duplicate Content

Duplicated content or content that is literally copied onto other pages/posts can greatly hurt your website’s ranking. It is also downright disinteresting and makes you seem less legitimate to users who are looking to be informed about services/products. Make sure that even if you may have to write similar content to what is already on your website, that it at least be phrased differently and include changes to links/maps/images/etc.

Technical Factors

Whether it be involving alt text for your images, robots.txt, or having sitemaps available for search engine bots to crawl, making sure that all aspects of your website, both the front and the back end, will ensure that any sort of factors that aren’t available on the front end are easily findable on the back end for bots. This not only improves your site’s visibility in search engine results but also enhances overall crawl efficiency. Ultimately, proper backend SEO practices play a crucial role in how well your content is indexed and ranked.

Choose Boston Web Marketing for Your SEO Audits

Boston Web Marketing’s knowledgeable SEO team can provide you with insight and strategy on how to get your website ranked well up in Google rankings. Whether it be through off-site or on-site SEO, our various tactics will surely help your website find the growth it needs. Contact us today at (857) 349-5062.

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Does Email A/B Testing Help Increase Performance?

Allison Kenney — Wed, 01 Oct 2025 20:54:57 +0000

If you are new to email marketing or are looking for ways to improve your key performance indicators and email performance, you should consider email A/B testing. The best thing you can do when sending emails to potential customers is to have content that is adapted to their preferences so that they convert to your products or services. Using A/B testing, you can get all the valuable information you need to improve your email marketing for your intended audience.

What is email A/B Testing?

Email A/B testing is a marketing strategy to compare different versions of a campaign to your audience. The first version (A) is sent to one portion of the audience, while another version (B) is sent to the other half. This testing can help you optimize your campaigns based on their performance with your audience. Email A/B testing allows you to get clear-cut insight into which version the audience liked more, by how they interacted with your email. Maybe they converted, maybe they read the email, or one had a better open rate. Variables to test while using A/B testing are as follows:

Subject Line:

Email A/B testing can test for subject lines to see which one generates higher open rates.

Call-to-action (CTA):

Call-to-action testing to find out which one leads to more conversions.

Content:

Testing the content in an email to determine which content resonates best.

Image:

Image testing to determine which image your audience responds to better.

Timing:

Lastly, timing of the email and which times are the most effective time of day and day of the week.

How does email A/B testing work?

If you aren’t sure where to start with email A/B testing, first select what variables you want to test. Maybe which subject line works best for the audience, or CTA button, images, headlines, etc. Then create two versions of the email with one thing changed and the rest of the content identical. For example, if testing the CTA button, you might create two versions of the email with two different variations of the CTA button. Then divide the email list randomly into two groups, with each group receiving different variations of the email. After sending the emails, collect data as the emails are opened and clicked upon. You can track the open rates, click-through rates, conversion rates, and revenue generated. Based on these results, you can see which variation of the same email campaign performed better.

How can email A/B testing increase performance?

A/B testing email campaigns helps you make decisions based on data-driven results. The insights can help you communicate better with your audience to improve your email campaign results with better open rates, increased click-throughs, and higher conversion rates.

Contact Boston Web Marketing

Our digital marketing team at Boston Web Marketing is here to help you grow your business with targeted, data-driven campaigns. With years of experience optimizing open rates, clicks, and conversions, we know how to create emails that get results. Contact us today at (857) 349-5062 or email sales@getfoundquick.com to get started!

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Is it Necessary for My Business to Have Social Media Accounts?

Alyssia — Wed, 01 Oct 2025 17:38:50 +0000

If you’re a business owner or running the marketing for a small business, you may be wondering whether it’s necessary to create social media accounts for your business. Well, this is not a one-size-fits-all approach; every business is different. Social media is a great way to increase brand visibility and authority; however, there are industries where it is not as vital as other methods of marketing. This article will review the pros and cons of running social media accounts and how to determine whether it’s necessary for your business to create social media accounts. If you’re looking to increase your business’s visibility online, Boston Web Marketing can help. We specialize in increasing your website traffic. To learn how we can help your business, visit our website for a free audit!

Benefits of Using Social Media to Advertise Online

Using social media has many benefits. From an organic standpoint, it can help solidify your brand image and increase brand authority. If you’re a small business, this is particularly important, and social media accounts are free to create. Social media paid advertising is also incredibly customizable, and you can reach a specific demographic by specifying your platform and audience.

How to Identify Which Platforms Are Best for Your Business

If you’re considering starting a social media account, you may be wondering whether you should make an account on every platform or if certain platforms are better than others. It is free, so there is certainly no harm in creating an account and posting on every platform. However, if you’re utilizing paid advertising, you should consider who uses each platform a little more carefully. If you’re an information-based brand, X and LinkedIn are probably important platforms to get started with. However, if you’re an e-commerce company, Instagram and Facebook are likely better options. You can find more information about which platform your business should use here.

Tips for Increasing Conversions from Social Media

Identifying the correct platforms to utilize is important, but so is the content that you’re producing. Over the years, social media algorithms have changed significantly and become more specific. It’s important to create educational content that answers commonly asked questions about your industry. Developing a brand voice by using real people and video content is also something that has recently been successful for many companies. When in doubt, take a look at the industry leaders and see where they are finding success!

Contact Boston Web Marketing for Professional Marketing Services

Determining whether your company needs to utilize social media and which social media tools will be the most effective can be difficult. We recommend using social media to increase brand awareness and support brand legitimacy. However, social media can also be a powerful tool if you utilize it correctly. At Boston Web Marketing, our marketing experts can help guide you through getting started with social media and determine the most effective path to starting up a social media presence. To get started, give us a call at (857) 598-8851.

The post Is it Necessary for My Business to Have Social Media Accounts? appeared first on Boston Web Marketing.

How Do You Rank Higher in Google Maps for ‘Near Me’ Searches?

Brittany Biavati — Thu, 25 Sep 2025 19:34:29 +0000

‘Near me’ searches are one of the most powerful tools for local businesses to attract new customers. When someone quickly searches for products or services in their area, Google Maps displays results that meet their immediate needs. To rank higher in Google Maps, businesses should focus on strategies that improve their visibility, credibility, and relevance.

In this blog, we’ll discuss practical ways to enhance your Google Maps ranking and explain how our team at Boston Web Marketing can help.

What Are the Top Ranking Factors for Google Maps?

To succeed in local searches, it’s important to understand how Google determines rankings. Here are the primary factors involved in ranking higher in Google Maps:

Relevance: Google relies on accurate and precise descriptions of your business to match your services with searchers’ needs. Optimized content, including both general and broad keywords, makes your business more relevant and increases its visibility.
Distance: Google prioritizes businesses physically closer to the searcher. While you can’t change your location, optimizing your online presence ensures you’re more competitive within your service area.
Prominence: Your business’s reputation matters. Strong reviews, high-quality backlinks, and a consistent online presence all help build trust with Google.

Improving these factors increases your chances of showing up in nearby customer searches.

How Can You Improve Your Google Business Profile for Local SERP Visibility?

Your Google Business Profile (GBP) is essential for local SEO. A well-maintained, optimized profile is one of the fastest ways to improve your rankings in ‘near me’ searches. Here’s how to get started:

Complete Your Business Information: Make sure your business name, address, phone number (NAP), and website are accurate and aligned across all online platforms.
Select the Right Business Categories: Choosing primary and secondary service categories ensures Google understands what you offer.
Upload High-Quality Media: Photos and videos create a stronger impression and keep users engaged.
Encourage Positive Reviews: Ask happy customers for reviews and respond to them. Positive and consistent feedback builds credibility with both Google and potential customers.

By keeping your profile updated and detailed, you’ll provide Google and your customers with the information they need.

Why Is Mobile Optimization Key for ‘Near Me’ Searches?

Most near me searches happen on mobile devices, and users expect quick, seamless results. A poorly optimized mobile experience can drive users away. Here’s why mobile optimization is critical:

Responsive Design: Make sure your website adjusts to fit any screen size, whether it’s a smartphone, tablet, or desktop.
Fast Page Load Speeds: Most mobile users won’t wait for slow-loading pages. Reduce image sizes and enable compression to improve speeds.
User-Friendly Features: Add buttons for click-to-call, directions, or booking. These make it easier for users to take action and engage with your business.

A mobile-friendly website supports higher rankings and helps turn visitors into loyal customers.

Why Partnering with a Professional Local SEO Agency Matters

Improving your local SEO requires a strategic approach, effective tools, and specialized expertise. This is where working with a professional agency like ours can make all the difference. Here’s how we can help:

Tailored Strategies: Every business is unique. We create custom local SEO strategies tailored to your goals and target audience.
Keyword and Content Optimization: Our team identifies the best-performing terms to optimize web pages, blogs, and metadata.
Expert Insights: We monitor algorithm updates and trends to ensure your business remains competitive in search rankings.

Grow Your Local SEO & Google Maps Rankings with Boston Web Marketing

Ranking higher in Google Maps for ‘near me’ searches can transform your local business. By optimizing your Google Business Profile, enhancing your website’s mobile experience, and building a strong local SEO strategy, you can attract more customers and grow your presence.

At Boston Web Marketing, our team specializes in SEO strategies tailored for businesses in Boston, MA, and nationwide. We’re ready to help you take your online visibility to the next level. Contact us today to learn more and schedule your free website audit now.

The post How Do You Rank Higher in Google Maps for ‘Near Me’ Searches? appeared first on Boston Web Marketing.

Tips on Boosting Website Conversions

Zach Weissman — Wed, 24 Sep 2025 20:10:45 +0000

One of the most important metrics for quantifying the performance of your website is your conversions. While you may have plenty of visitors coming to your site, it is ultimately your conversions that tell the story of how much business your site is generating. This means that tracking them properly and making them easy for users to find & fill out is one of the single most important tasks to perform on your website.

Make Your Contact Forms Easy To Find

The first thing you should do is make your contact forms easy to find & use. There are a number of different choices for where to install contact forms. Of course, you should have a page on your website menu called “Contact,” which has a form on it, but there are other options as well. A few of the most common include a contact form in the site’s footer, which is accessible on every page. Similarly, you can have a contact form installed on your sidebar, which is accessible on any service page. Lastly, you could choose to add a pop-up form on the side of your website that can be accessed on any page.

If you find that one form is getting more traction than another, or if you receive any specific feedback about them, you can make adjustments and add or remove forms as necessary. These are just a few ideas to get you started.

Be Sure To Check The Contact Forms

The last thing you want to do is have a properly optimized website with great conversion tracking and plenty of traffic, and then forget to respond to all of your inquiries. Make sure you have your contact forms going to an email address that you regularly check so you don’t miss out on any leads!

Turn Phone Numbers Into Click-to-Calls

Particularly as web traffic is increasingly steering towards mobile, it is important to make it easy for users to call you straight from your website. It is very simple to install click-to-call tracking, as it only requires a simple tel: code to ensure users can click on your phone number and call your office or cell phone at a moment’s notice. Furthermore, you can easily track these click-to-call conversions to ensure you know exactly how many phone calls are coming through your website. This is an important method of lead generation and conversion tracking that is important to employ on your site!

Boston Web Marketing Can Help You Gain More Conversions

If you need assistance with your website’s conversion tracking this year, our team at Boston Web Marketing is ready to assist! Reach out to our team today by contacting us at (857) 349-5062! We look forward to assisting you!

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How Can I Improve Search Rankings for a Specific Keyword?

Alyssia — Tue, 23 Sep 2025 14:52:04 +0000

As a business owner, it is important to be aware of how your customers are finding your business. Once you understand how they’re getting to you already, you can adjust and optimize for other keywords of interest. However, getting on one of the first search engine results pages (SERP) is not exactly a given. This article will review everything you need to consider if you’re asking yourself whether you can rank better for a specific keyword. If you’re in need of professional marketing services, Boston Web Marketing is here to help. We offer a variety of marketing services, including search engine optimization (SEO) to help your business rank well on SERPs. To learn more, give us a call at (857) 598-8851.

How to Identify Keywords of Interest for Your Business

If you’re a business owner, you may already have a pretty good idea of your target audience and what people search to find your business. However, this doesn’t mean that you should or can rank for every possible keyword of interest. A great place to start is by identifying 25 keywords of interest. Based on that list, be sure to always adjust for seasonality if necessary. Then, use a keyword platform like SEMrush to run a keyword search on keywords your users are currently using to find you, keywords users are using to find your competitors, and trending topics in your area. Lastly, be sure to include the surrounding service areas of interest if relevant. This will help you ensure your list of keywords is as specific as possible.

How to Track Keyword Performance

If you’re looking to improve your marketing strategy and improve rankings for specific keywords, you should always have a pulse on what keywords users are already using to find your website. To do this, you can use programs like Google Search Console to review queries that have taken customers to your website pages.

Tips for Improving SERP Rankings for a Specific Keyword

If you’re noticing that certain keywords have fallen in SERP rankings over time, you need to make some changes. In most cases, we recommend running a full website audit using a program like ScreamingFrog to review all of your website metadata and incorporate any specific keywords of interest into the pages. You can also create new and relevant website content about the keywords of interest to better utilize them if it makes sense.

If you’re thinking about improving SERP rankings for a specific keyword, it is important to consider the competition you might encounter. There are many programs available where you can gauge how hard it would be to rank on the first page of a search engine for a specific keyword.

Contact Boston Web Marketing for Professional Marketing Services

As a business owner, you need to make sure your client base is able to find you online. However, this process is not as easy as it may sound. At Boston Web Marketing, we are experts in improving SERP rankings for keywords of interest. To get started, speak to a member of our team by calling (857) 598-8851 today.

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Google Is Answering “People Also Ask” SERP Features with AI Generated Content

Erick Breckenridge — Thu, 18 Sep 2025 20:05:31 +0000

If you track how different SERP features generate organic traffic for your website, you may have noticed a sudden dip in how much traffic you get from the People Also Ask section.

What Is The People Also Ask Section on Google, & How Do You Rank In It?

People Also Ask is a SERP feature. In situations where an initial query has related queries (something Google is able to track through macro-trends in its user base), Google can include those relevant questions and source short answers. For example, if you were to search for “how far away is the sun”, you would see other questions in a People Also Ask section related to astronomy, including “how far away is the moon” or “how long would it take to get to the sun”.

Traditionally, those answers were sourced by relying on content written on other websites. As such, links to those websites are included in the accordion when you expand any individual question. The best method to rank in these SERP features was to align your content to relevant questions. A common strategy was to create FAQ sections with FAQ schema markup so that search engines could quickly identify questions and answers present on your website.

What Has Changed with The “People Also Ask” Section on Google in 2025?

First and foremost, Google is prioritizing its AI tools. While People Also Ask is traditionally placed in the middle of the page, the AI Overview section is frequently placed at the top of the page. An AI overview will often cover both the original question asked and the relevant questions in the People Also Ask section, making that section less valuable. People Also Ask’s lower position on the page and redundancy with AI Overviews are leading fewer users to open it. Moreover, a recent analysis of millions of searches found that Google answered questions in People Also Ask sections with its own AI instead of with content directly sourced from other websites. Taken together, this has led to large dips in website traffic from search engines, especially for content that was designed to rank for people also ask sections.

What Does this Mean for SEO & GEO Strategies

If you are starting to notice large dips in organic traffic, you should check which pages are leading to those dips. It may be the case that you are seeing decreases in blog traffic to blogs that used to perform well. Five years ago, this would usually signal that your blog got outranked by a newer blog, but nowadays it is usually a sign that the content of your blog is now being used to source answers for Gemini and other LLMs without sending users to your site. This is not necessarily a bad thing. As worrying as it sounds that your website could see decreases in traffic, the relationship between Google, LLMs, and businesses is more or less the same. In the past, we created optimized content that was beneficial to search engines and their users to draw people to our sites so that the traffic could be converted into business opportunities. In the current state, we can create optimized content that is valuable to search engines, LLMs, and their users, which can answer questions effectively. When users then ask for recommendations on businesses within those dialogues, it is likely they will be sent to the source of that information.

Get Comprehensive SEO and GEO Website Strategies

Boston Web Marketing provides valuable SEO and GEO strategies alongside our other digital marketing services. If you are interested in learning how you can optimize your business across digital channels, contact our team.

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What is a Crawl Budget and Why is it Important?

Nathan Whitcomb — Thu, 18 Sep 2025 16:11:45 +0000

According to Google, a crawl budget is the set of URLs that Googlebot (Google’s web crawler) can and wants to crawl. In essence, this means that your website’s crawl budget is the number of pages on your website that acknowledges during a certain timeframe. Crawl budgets exist because the internet is too large for Google to crawl and index every single page, so crawl budgets act as a resource management tool. Crawl budgets or “crawl capacity limits” are also used to prevent Google from overwhelming your website’s servers. Finally, crawl budgets are used so that Google can focus on indexing high-quality content rather than duplicate or low-quality content. Learn more about crawl budget and why it matters by reading below, or get in touch with Boston Web Marketing today to get a free website audit and improve the way your website ranks on Google!

Do I Need To Worry About Crawl Budget?

If you operate a business with a small-to-medium sized website, you likely don’t need to spend much time worrying about your crawl budget. Crawl budget is mainly a concern for large websites with 1,000,000+ individual pages and medium-sized websites with 10,000+ pages that include regularly updated content. One other reason that you may want to pay attention to your site’s crawl budget would be if your Google Search Console page indexing report shows that a large portion of your pages are being classified as “Discovered – currently not indexed”. To find your page indexing report in Google Search Console, click “Pages” in the left sidebar, then scroll down and look for the box labeled “Why pages aren’t indexed”. If you notice that a large number of pages are classified as “Discovered – currently not indexed”, you may want to look into your crawl budget.

Why Does Crawl Budget Matter For SEO?

Crawl budget matters for search engine optimization because it affects how many pages on a website are crawled and indexed by Google, which directly impacts whether or not certain pages are eligible to be found in the organic search results. If Google doesn’t index some of your webpages, then they can not possibly be found in the search results. If the number of pages you have on your website exceeds your website’s crawl budget that Google has assigned you, it means that some of your pages will not be indexed. If you would like to increase your crawl budget and help more of your pages get indexed, some things you can do include:

Contact Boston Web Marketing!

If you have any additional questions about crawl budget or if you need assistance optimizing your business’s website, please contact our team at Boston Web Marketing today! Our SEO & Google Ads specialists help businesses in virtually every industry achieve higher search results and gain more leads! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!

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