Have you been trying to figure out which social media platforms are best for your business? In this day and age, there are so many different platforms to choose from, and they all serve different purposes. It is best to consult a professional, like a digital marketing agency, for advice and guidance as to which platforms you should be using. Although articles online may say one thing, consulting with a professional for a personalized plan for your company. In this blog, we will explore all the main social media platforms and the purpose each one serves.
YouTube Videos & Short Form Content
One of the top social media platforms is YouTube. It is best known for its video-sharing capabilities. Users can spend hours on this platform listening to and consuming content. As the algorithm advances, your feed will suggest videos it thinks you would like. YouTube’s foundation is based on SEO. You want to make sure you are creating an engaging thumbnail and caption with links and extra information and rack up those likes and comments.
Meta: Instagram
One of the big social media powerhouses is Meta. They own various platforms like Instagram, Facebook, Threads, and WhatsApp. We suggest all businesses get on these various platforms, but the one we will be talking about today is Instagram. As the years progressed, Instagram has rolled out some great features to compete with other digital marketing platforms. This includes single photo posts, multiple photos, reels, videos, and more. This can provide your audience with shorter-form content in different mediums. We also encourage businesses to make a marketing plan to see how they will roll out content and plan it out on a calendar.
The Newest Platform TikTok
TikTok has been the newest platform for businesses to promote their products and services. While you can post organically and use certain SEO tactics, TikTok ads have been taking over feeds. The more amount of money you spend on a campaign, the more eyes will see your content. TikTok demographics seem to be from ages 18-45. That is hitting the Gen Z and Millenials. We also love TikTok because it is a great way to gain new followers and potential new leads.
Top Social Media Marketing Agency In The Greater Boston Region
Boston Web Marketing should be your first stop when looking for a trusted social media agency. Our specialists will take care of your social media marketing and plan from start to finish. We create organic content and work with you and your business to make sure our brand voice is shown through our content. We want to use our expertise to grow your following and create those potential leads. Our goal is to build a loyal following for you. To get started, fill out our online contact form or give us a call at 857-526-0096 to talk to one of our representatives.