Social media can be incredibly helpful for a business’s SEO strategy, especially if implemented correctly and regularly updated. However, the key to an effective social media campaign is to continuously post the right kind of content. The most important thing is creating content people will actually want to explore further, all while finding ways to refer your audience back to your website for additional information about your products or services, which can lead to a sale or new client. We’ll review some of the best types of social media content businesses can utilize to attract a loyal audience, gain new leads, and obtain increased sales.
Infographics
Infographics are pretty self-explanatory: they are graphics that contain knowledge or data of some sort, often represented by a combination of written content and illustrations or photos. This is an easy way to quickly relay valuable information to your audience, and it can also be a great tool to relay crucial data about your business to stakeholders, such as sales projections and product effectiveness, in a way that is still advertorial and appealing. You can create posts about upcoming or recent events, updated holiday hours, or advice for your clients that is relevant to your business offerings.
Influencer Collaborations
Businesses can benefit from working with social media influencers to promote their products and services. Since influencers have a loyal following and their audience trusts their recommendations, this type of content can be framed in a way that is honest and engaging. There is a certain type of authenticity that influencer content has that may be more appealing than content produced directly by your team. This shareable content, which is posted on their profiles and linked to yours, can be easily sent to other interested parties, boosting your brand awareness through this singular avenue of exposure. Consider working with influencers to create videos where they use your products in their everyday life, or they utilize your service for an extended period of time and show off the results.
Video Tutorials
For many products, there can be a learning curve for recent purchasers. Or, there can often be a variety of different ways to make the most of your products. Video tutorials hosted by your business’s social media accounts offer your audience direct, trusted insight into the best way to use your product. You can also explore popular trends and create video tutorials that integrate these trends into the use of your product. For example, a makeup brand can take advantage of the “blonzing” trend – using blush as a bronzer – by creating a tutorial with a step-by-step process on how to use their latest blush to create this desired effect.
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