Google Local Services Ads are a highly effective advertising service ideal for businesses seeking to appear in search engine result pages. Being closely related but distinct from a Google Business Profile, Google Local Services Ads give businesses a competitive edge by appearing at the top of the Google Search results page, above both organic and paid listings. While the two are separated, there are many things you can do to your Google Business Profile to improve your Local Services Ads further. In order to help your ads reach their full potential, the industry experts at Boston Web Marketing have compiled our top tips to bolster your Local Services Ads and reach more potential customers.
Tips For Optimizing Your Google Local Services Ads
Increase Your Google Reviews
Google Local Service Ads are intricately linked to your business’s Google Business Profile, magnifying the influence of the reviews you receive on your page. The volume and quality of reviews on your GBP can significantly affect your Local Services Ads. For instance, a business with 500 five-star reviews will outshine a business with 300 three-star reviews, securing better visibility in search result pages. To counter this, it’s crucial to devise a robust strategy to boost your reviews. This could involve sending an email blast to satisfied clients, promoting reviews on social media, or requesting reviews in person on a job site or in-store.
Improve Your Photos
Complementing your efforts to optimize your Google Business Profile page with reviews is equally vital to enhancing your photos. High-quality photos that are crisp and effectively represent your business can significantly boost your profile and, consequently, your ads. Consider capturing images of workers in action, finished products, your storefront, and other relevant scenes. Investing in professional photography can make a substantial difference.
Expand Your Business’s Service Area For Ads
If you are currently limiting your business profile’s service area section to only a few towns, but you plan to work in towns beyond that, it is best to add those cities and postal codes to your page. Increasing your service area will help your business appear in more searches in your area, boosting your ranking.
Need Help Optimizing Your Google Local Services Ads? Contact Boston Web Marketing Today!
If you are looking to improve your business’s search appearance with Google Local Services Ads, look no further than Boston Web Marketing. Our expert team provides search engine optimization and paid advertising services, including Google Local Services & Google Ads, to a wide range of industries, including law offices, contractors, and doctors’ offices, as well as everything in between. Contact us today at 857-526-0096 or complete our contact form for more information. We look forward to working with you soon!