A well-constructed website is invaluable for home contractors. Since there are likely a large handful of businesses in your area that offer similar services, a website that offers a great user experience and includes plenty of useful content is the perfect way to stand out amongst the crowd. Here are a few essential tips for creating simple yet effective written content on your website that truly makes a difference.
Always Consider Your Audience
The best things you can do for both your readers and your business are to consistently consider the needs and interests of your audience. It is likely that those who are looking for more information about the home contracting space are doing so not out of general personal interest, but to get further insight into an upcoming home project. It is likely your audience will not be industry experts as well, so including definitions of industry-specific terms and providing background to service processes is crucial. For example, the average user may not understand exactly the difference between a bow window and a bay window – offer some clarification with quick definitions in your piece as you go along.
Focus On The Services You Offer
When searching for topics for written content like blogs, you may be tempted to cover a wide range of topics within the industry. Though this may gain you traction for popular searches associated with particular keywords of a topic, it isn’t exactly the best use of your time. Creating an abundance of content about services you do not offer does not leave much room for useful internal links and does not encourage your audience to click through your website and make a conversion.
Instead, expand on topics associated with services you already offer. For example, if you offer roofing services, you can create blogs that compare shingle types, review different siding materials, and lend advice about the best strategy for managing storm damage.
Don’t Forget About Seasonal Topics
Home contractors tend to offer different or adjusted services throughout the seasons. Some roofing contractors may have emergency winter storm services, or interior remodelers may have seasonal specials to encourage business during times of low interest. Take advantage of seasonal concerns and create content that offers tips for managing your home during the rainy season, or offer DIY interior design tips for sprucing up your space during the spring.
Utilize Case Studies
As a home contractor, the best way to garner interest in your business is to show off your best recent projects. Case studies are a fantastic way to highlight projects in your portfolio. Here, you can discuss what materials were used during the building process, how the project was designed, and other interesting elements, such as flooring types or inspiration for custom finishes.
Reach Out To Boston Web Marketing!
Don’t navigate the world of content writing alone — connect with the SEO experts at Boston Web Marketing! We help small businesses like yours elevate their digital presence through thoughtful content creation, social media management, website development, and much more. Contact us today!