When you’re marketing your company, one very important task is to get your website performing well on search engine results pages. Ranking well is important because it means users are able to easily find your website, but how do you increase visibility? In the marketing world, we measure visibility using a variety of Key Performance Indicators (KPIs). This blog will review the most common ways you can determine your rankings online and touch on some ways you can improve your website’s visibility.
If you’re in need of professional marketing services, Boston Web Marketing can help. Our marketing experts are able to provide a variety of services, including SEO strategies to help your website grow organically and improve organic rankings on search engine results pages (SERPs). To learn more about how Boston Web Marketing can help your business, give us a call at (857) 598-8851.
Metrics You Can Use to Measure Website Visibility
Organic Traffic
In the marketing world, we reference visibility as organic performance. In other words, how often is your content ranking naturally, without paid ads or sponsored content, on search engine results pages? There are a variety of ways that you can view organic performance. Organic traffic (sessions) will give you a pretty good idea about how many people are coming across your content on SERPs. You can find this information by installing GA4 on your website.
Page Rankings and Average Position
If you’re looking for a more concrete answer about how certain pages are performing, you can look at the average position on platforms like Google Search Console. Average position will tell you how individual pages ranked (on average) over a specific period of time on Google. This, however, does not speak for your entire website, and you will need to look at each page individually. It is very common for pages to fluctuate and perform very well one month, and see a decrease in rankings 3 months later. This depends on factors such as what the page is about, the seasonality, and relevance to current events in your industry.
Tips for Improving Page Visibility
If you’re looking to boost your website’s rankings across SERPs, it’s important to have the right strategy in place. There are many tools and techniques that you can use to improve organic performance and increase your website’s rankings on SERPs, which can make it overwhelming to consider. Creating a company blog page and writing about current events and trends in your industry is an easy way to begin boosting website performance and bring in organic traffic. Well-written blogs are more likely to show up on the first page of Google search results than informational pages about your business. Many times, blog content will also be featured on Google’s featured snippet or AI overview tab. You can find more information about how to write engaging content for your website here.
Contact Boston Web Marketing for Professional Marketing Services Today
If you’re looking for ways to measure your website’s visibility, there are many different avenues to review the data. Although visibility is not a marketing metric, there are ways you can determine the success of individual pages and the overall content of your website as a whole. At Boston Web Marketing, we’re experts in utilizing data to improve your website’s performance on SERPs. To learn more about how we can help your website, visit our website or give us a call at (857) 598-8851.