In 2025, many common local SEO mistakes will still be made by business owners. These mistakes can negatively impact your online visibility and your overall customer traffic. SEO mistakes can derail your website’s chances of ranking well for your targeted keyword searches. Common pitfalls, such as keyword stuffing and ignoring mobile optimization, not only frustrate users but also confuse search engines.
If you’re worried that might be you, we’re here to help. Keep reading to learn more about common SEO mistakes, and contact our team at Boston Web Marketing to get your website ranking again.
5 SEO Mistakes You Should Avoid
1. Keyword Stuffing
A common mistake in SEO is keyword stuffing, which involves cramming keywords into a page as many times as possible. However, including keywords is vital because it helps Google identify relevant search queries for your content. The key is to use keywords appropriately; overdoing it can harm your rankings. Google prefers content that is both helpful and easy to read; excessive keyword use can make the content difficult to understand.
2. Poor Site Speed
Ranking on Google and other search engines isn’t just about strong content and targeting the right keywords. You need to optimize the technical aspects of your website, including page loading speed. If your website takes too long to load, potential customers may not have the patience to wait. There are several steps you can take to improve your page load times, including regularly caching web pages, limiting redirects, minifying code, and compressing images. If you need help improving your page speed, contact our team today.
3. Duplicate Website Content
Another common, yet crucial, mistake to avoid in SEO is duplicate content on a website. This occurs when you have two or more pieces of content on your site that are either identical or very similar. For example, if you publish a blog post that copies all the text from another page on your site, word for word, it’s considered duplicate content. So, what’s the problem with duplicate content? When Google sees duplicate content, it can’t determine which page to rank because they’re so similar. As a result, it usually ends up ranking neither.
4. Bad Internal Linking Practice
A lack of internal linking is another common mistake to avoid in SEO. This involves adding links to your content that lead to other pages on your website. By creating a network of links across your site, you connect the pages and encourage visitors to stay longer on your site. Many businesses fail to use enough, or any, internal links. When adding internal links, ensure that you use strong anchor text that reflects the content of the page it links to.
5. Lack of Mobile-Friendliness
Another important aspect of having strong SEO is mobile-friendliness. If you’re browsing the web on your iPhone and come across a website that doesn’t work or look right, you’ll probably navigate away from that site. Additionally, Google uses mobile-first indexing, meaning it will rank your site based on the mobile version. If your site doesn’t have a mobile version, then, as you might have guessed, it won’t rank.
Need Help With Your SEO? Contact Us!
If you’re looking to upgrade your SEO, but you feel you lack the expertise needed to do so, don’t worry — Boston Web Marketing can help. Our team of SEO specialists has years of experience improving site rankings and driving revenue. With our SEO services, we can help you identify exactly which changes to make for maximum results.