As the owner of a contracting or renovation company, having a strategic marketing plan for each season is essential to staying competitive and bringing in new business. Homeowners look for different services or projects during different times of the year, and it’s important to tailor your marketing efforts to match the demand. Promoting the most searched or booked services during certain seasons can increase your chances of converting leads into actual clients. Many homeowners are looking for ways to prepare their homes in the fall for the colder months ahead. This presents an excellent opportunity to focus your marketing efforts on services that can improve insulation, increase weather protection, and lower your utility bills. In this blog, we will discuss some of the best renovation services to focus your marketing on for the Fall and how Boston Web Marketing can help with our professional content creation and SEO services.
Why Is It Important to Change Which Services You Promote Throughout the Year?
By changing the services you promote throughout the year, you can stay relevant and meet the needs of your target market. As mentioned, homeowners have different priorities and needs depending on the season. Promoting services that align with these needs increases the chances they will choose your company for their renovation project. In addition, staying on top of seasonal trends can also help you stay ahead of your competition and increase your rankings among search results.
What Are the Best & Most Popular Remodeling Services to Market for the Fall?
During the transition from summer to fall, the weather gets colder, the sun goes down earlier, and people spend more time indoors. To keep their homes comfortable and utility bills from skyrocketing, homeowners start thinking about improving their homes’ energy efficiency and insulation. Some of the best remodeling services to promote during this time include:
Window & Door Replacements
Windows and doors are the first line of defense against cold air and drafts. By promoting these services, you can highlight that these new features can not only enhance the appearance of a home but also keep it warmer and more energy-efficient during the Fall and Winter months.
Kitchen & Bathroom Renovations
As people begin to spend more time indoors and the holidays approach, homeowners may start thinking about upgrading their kitchen or bathroom. With new appliances, fixtures, and finishes, they can have a more functional and inviting space for their families or for hosting guests during the holiday season.
Basement Finishing Services
As the temperatures drop, homeowners may begin to notice that their basements feel colder and less comfortable. By promoting basement finishing and insulation services, you can help them transform this unused space into a functional living area, which can also significantly improve their home’s energy efficiency.
Siding Replacements
Siding is a home’s main protective layer, and it plays a key role in keeping the house warm during colder months. By promoting siding replacements, you can highlight the improved insulation and energy efficiency of new siding. This is also a great opportunity to promote different types and styles of siding better suited for colder climates.
Where Should I Promote These Services?
A cross-platform marketing strategy allows you to reach a wider audience and attract potential customers. As well as on-page content, such as blogs and service pages, you can also promote these services through social media posts, email marketing campaigns, and PPC ads. By targeting specific demographics and utilizing different platforms, you can effectively market these services to homeowners who are looking to prepare their homes for the Fall and Winter seasons.
Request a Free Quote On SEO Digital Marketing Services to Increase Calls, Leads, & Bookings for Renovation Companies & Contractors In the Fall and Winter Months
At Boston Web Marketing, our web designers, content creators, and SEO specialists help businesses across all industries stay ahead of their competition and attract new customers. We use a combination of both on- and off-page SEO tactics to drive organic traffic to your website and increase conversions. With our experience in the home renovation industry, we understand the importance of promoting services that are most relevant during certain seasons. During your audit, we will work with you to create a personalized marketing plan that targets your desired audience and promotes your Fall and Winter home renovation services. To learn more and get started, contact us online or call us at 857.526.0096!