Social media is a complicated world. If you’re looking for ways to capture more leads, reach your target audience or sell more of your product, social media may be helpful. However, not all social media platforms work for every business. While Facebook, Instagram and X (formally twitter) have stood as the core advertising platforms for businesses in the past, are there other platforms that your business should be capitalizing on? Keep reading to learn more about Nextdoor and why it may be beneficial for your business to utilize Nextdoor. If you’re feeling lost trying to expand your business, Boston Web Marketing can help. We have years of experience helping businesses increase their online presence using many different channels, including social media. To get started, reach out today by calling (857) 526-0096.
What is Nextdoor?
If you’re chronically online, you may be aware of the Nextdoor platform. Nextdoor is a social media platform intended to allow community members direct access to their neighbors online. Nextdoor was founded in 2008, and since then it has accumulated over 85 million users on its platform. Nextdoor directly competes with the Facebook group and page features by creating exclusive online communities that are only available to members who live within a certain zip code. On Nextdoor, neighbors can ask questions about their community with increased privacy and a more direct connection to their actual neighborhood.
Advertising Options for Businesses on Nextdoor
Nextdoor may not have the same level of popularity as other platforms like Facebook or Instagram when it comes to business advertising. However, Nextdoor certainly could be a beneficial platform to advertise for some companies. Nextdoor advertising creates the perfect platform for local small businesses to share information about their business and spread the word within their local community.
There are a few different ways that you can advertise your business on Nextdoor. These include free advertising by creating a business account as well as various paid advertising options. Businesses can create a free business account to share information about their business with the local community at no cost. Once the business page is verified, posts will be shared within a pre-determined radius. Although this option is free, it has several limitations including not being able to set multiple zip codes as your target audience and not having access to the platform to interact with other users. Nextdoor also has a paid advertising option where you can set a campaign or monthly budget. This option gives you increased visibility to the community, allows you to customize your target audience radius, and shows your posts to more users.
Should Your Business Advertise on Nextdoor?
Nextdoor is an underrated social media platform for businesses that are trying to communicate with their local community. Businesses have to be verified using their business license which provides consumers with an additional sense of security. However, Nextdoor is not the ideal platform for all businesses. While Nextdoor can help spread the word about your business in the local community, its user audience tends to be older individuals. Similarly, it has limitations for free advertising options which may make a platform like Facebook more appealing and productive for some businesses.
Contact Boston Web Marketing for Professional Social Media Advertising Services
If you’re wondering how you can expand your business’s online presence, Boston Web Marketing is here to help. We have experience helping businesses take advantage of social media platforms to help find better leads and sell more of their products online. Our team will create a customized plan based on your business goals and budget. To get started, contact us directly by calling (857) 526-0096 today.