What Can I Do To Bolster My Local Listing Citations?
When it comes to constructing a concrete SEO strategy, domain authority is a topic that can’t be ignored! In fact, it’s arguably one of the most important traits that causes a website to rank well or poorly. Especially for newer businesses, one of the best ways to improve domain authority is to submit your business to local listing citation websites. It gives your potential audience another means of finding you, but more importantly, it helps improve your domain authority! Google views local listing websites with the highest level of domain authority possible, so associating your business with websites like these is a surefire way to improve your reach. Your local listing citations should be strong for the best results. We’ll showcase our expert tips for improving your local listing citations below!
Keep Your Information Filled Out And Consistent
One of the biggest mistakes that businesses make when filling out their local listing citations is not completely identifying the entirety of their information. If there’s a section to fill out, regardless of which website you’re submitting the listing to, you should be doing so! We’ve highlighted some of the most important information to include below:
- Operating Hours: When does your business open and close?
- Business Photos: The more organic photos you have to showcase for your business, the easier it will be to get your potential audience to identify with your brand. This includes your business logo!
- Business Description: This is one that many people leave blank thanks to business categories and high-profile services offered. However, you should be utilizing this space to show your audience what you can do for them and what makes you stand out.
- Social Profile Links: Especially if you’re running targeted advertisements or promotions on social media, having your profiles listed is a great way to get the word out. You may pick up a few new followers in the process!
- Business Address: Your potential audience needs to know that you service areas around their property! Including your business address gives them a good idea of their proximity relative to your location.
You should also be doing everything you can to keep these listings consistent. Having wrong or misleading information on a few listings can decrease their effectiveness at positively moving your website’s domain authority. There are two ways you can check this: by utilizing a local listing submission platform, or by keeping a master document that you can copy and paste from to assemble each citation.
Maintain Positive Reviews Across Profiles
While Google Business Profile is one of the most valuable review collection tools for SEO purposes, you shouldn’t count out the effectiveness of local listing websites. Many of the highest-profile local listing websites, such as MapQuest, Angie’s List, and Yelp, utilize rating systems to help categorize their businesses. Many of the same review generation techniques you use for Google can also be applied to these platforms! You should also be making accounts for each of these websites to be able to respond to reviews accordingly. The more active you are, the better the local listing website will view your business – and the more you’ll be viewed by your potential audience!
Local Listing & SEO Management With Boston Web Marketing
At Boston Web Marketing, we understand that the most successful SEO strategies take advantage of every possible avenue to get your business found. We’ll be happy to submit and manage local listing citations on your business’s behalf! We’ll use our unparalleled knowledge and expertise to take your business’s most important metrics to new heights. If you’re looking to improve your local listing presence, click here to contact us directly for a foolproof way of doing so!