Every website you build should have a header on the top of each page, sometimes referred to as the “above the fold” section. Your website header should reflect your brand, communicate what you have to offer, and be eye-catching enough to grab your audience’s attention and keep them on your website. Website headers have three primary functions; information, navigation, and visual appeal. In this blog, we will explore how to build out your website header, why a header is important, and what it should include.
What To Include In A Website Header
The header is the first thing people see when they visit your website so it needs to be eye-catching. A header works as a salesperson, you need to quickly show users who you are, what you do, and why you do it so well. Given the importance of a header, there are a few things you need to have included in your header.
Common header features include:
- Logo / Identity
- Navigation (Main Menu)
- Page Title
Logo
Headers have common features that just about every website has. These features make it easy for people to identify and navigate through your website. The logo is the area on the header that sets the tone for the website. It allows users to identify your brand. Typically, the logo works as a button that brings the user back to the homepage. That feature adds consistency to your website and makes it a reputable feature.
Navigation
Your main menu is the primary interface for your website. This is where all your main links will be for easy user navigation. Menus can be simple or complex, you can have single links or dropdowns that expand across multiple levels.
Search Bar
Adding a search option on the upper right side is great for user to find what they are looking for in a snap. Your search bar should not be difficult to find. Keeping it next to the main menu is a popular option.
Call To Action
Every website has the same goal of bringing visitors to your product or service. That’s why it is a good idea to use a CTA in your header like you do throughout your website. The CTA should be designed just as it is on your website and should be in the upper right-hand corner. That way when the user is ready to convert they don’t have to hunt down a CTA on the website, they can go right to the header.
Contact Boston Web Marketing For Your Website
Your header is one of the most important aspects of your company’s website. Contact Boston Web Marketing if you are looking to attract more views and gain more customers through your website. To get a free consultation and see how your business can improve with our SEO and digital marketing agency, fill out our online contact form or give us a call at (857) 526-0096.